About Marketing Lab:

Marketing Lab is a performance-driven digital marketing agency helping brands grow through creative strategies, data-backed decisions, and measurable results.

We’ve worked with 25+ Shark Tank brands, along with several quick-growing businesses across categories.

We’re now looking for an experienced Google Ads Specialist to join our Media Buying team.

You're the perfect fit if:

You have extensive experience and a proven track record in managing and optimising Google Ads campaigns, with a deep understanding of digital media strategies

Responsibilities:

✅ Plan, launch, manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube

✅ Manage performance campaigns with a strong focus on revenue, ROAS, CAC and profitability

✅ Conduct keyword, competitor and market research to identify growth opportunities

✅ Optimise campaign structure, targeting, bidding strategies, budgets, creatives and feeds

✅ Analyse performance data and identify what’s working, what isn’t, and what needs to scale

✅ Work closely with creative, account management and other performance teams to improve campaign outcomes

✅ Track,



report and communicate campaign performance with clear insights and next steps

✅ Stay updated with Google Ads platform changes, new features and performance marketing trends

Requirements:

?3+ years of hands-on experience managing Google Ads

? Strong experience with eCommerce/D2C performance marketing

? Hands-on knowledge of Search, Shopping, Performance Max, Display and YouTube campaigns

? Strong understanding of metrics such as ROAS, CAC, CPC, CTR, conversion rate and revenue

? Experience handling and scaling meaningful advertising budgets

? Strong analytical and problem-solving skills

? Comfortable making decisions based on data, not assumptions

? Good communication, ownership and attention to detail

You’re the one if:

You enjoy digging into campaign data, finding opportunities others might miss, testing new strategies and figuring out how to scale performance without losing sight of profitability.

Why Marketing Lab:

- Work on growing D2C and eCommerce brands
- Get exposure to challenging, performance-focused accounts
- Take ownership of campaigns and strategies
- Clear opportunities to grow within the performance marketing team

📌 Google Ads Specialist (India)
🏢 Marketing Lab
📍 India