- Revenue Target Ownership

- Take complete ownership of monthly, quarterly and annual revenue targets.

2. Business Growth
- Develop strategies to achieve aggressive year-on-year revenue growth.
- Identify new revenue opportunities, territories, products and customer sIncrease sales contribution from both existing and new customers.

3. Territory & Market Expansion
- Identify high-potential markets and prepare territory-wise expansion plans.
- Develop new distributors, dealers, wholesalers and institutional customers.

4. Sales Channel Development

Manage and develop multiple sales channels, including:

- Distributor Sales
- Dealer/Retail Sales
- Institutional/B2B Sales
- Contemporary Trade
- E-commerce
- Private Label / Bulk Sales
- Develop the appropriate channel strategy for each market.

5. Profitability Management
- Focus not only on sales volume but also on gross margin and contribution margin.
- Monitor product-wise, customer-wise and territory-wise profitability.
- Control excessive discounts, schemes, freight and selling expenses.
- Ensure profitable and sustainable revenue growth.

6. Sales Productivity
- Establish revenue targets for every Sales Officer/Representative.
- Monitor Revenue per Salesperson, Revenue per Route and Revenue per Vehicle.
- Improve salesperson productivity and market coverage.
- Identify and eliminate low-productivity territories and routes.

7. Distributor Performance
- Set monthly revenue targets for each distributor.
- Monitor distributor primary and secondary sales.
- Identify inactive and low-performing distributors.
- Develop plans to improve distributor turnover and product range.

8. New Customer Acquisition
- Personally develop major customers and high-value accounts.
- Generate new B2B opportunities with FMCG companies, food companies, retailers and institutional buyers.
- Build a strong pipeline of high-volume customers.

9.



Collections & Working Capital
- Take responsibility for sales-related outstanding payments.
- Define and monitor customer credit limits and payment terms.
- Monitor the complete Sales → Billing → Collection → Outstanding cycle.
- Ensure revenue growth does not result in excessive receivables.

10. Product Mix & Revenue Optimization
- Increase sales of high-margin products.
- Analyse product-wise sales contribution.
- Develop cross-selling and up-selling strategies.
- Identify slow-moving or low-performing products and take corrective action.Continuously monitor competitor sales activities, pricing, schemes, discounts and market offers.

- Prepare detailed revenue budgets and action plans.
- Break annual targets into Region → Territory → Distributor → Salesperson → Outlet targets.
- Identify revenue gaps and implement corrective actions promptly.
- Track competitor product launches, pack sizes, MRP changes and product variants.
- Monitor competitor distributor margins, retailer margins, incentives and promotional schemes.
- Collect regular market feedback from distributors, wholesalers, retailers and sales representatives.
- Monitor competitor market penetration, outlet coverage and territory expansion.
- Track competitor advertising, branding, promotional campaigns and trade activities.
- Identify competitor strengths, weaknesses and new market strategies.
- Monitor competitor activities in Mamra, Poha and related FMCG categories.
- Prepare a monthly Competitor Activity Report for management.
- Immediately report major competitor actions that may affect sales, pricing, margins or market share.
- Develop counter-strategies in coordination with management.
- Maintain and regularly update a Competitor Price & Scheme Comparison Sheet.

Pay: ₹150,000.00 - ₹225,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 General Manager - Sales & Marketing || FMCG (Rajkot)
🏢 SAHI HR SERVICES
📍 Rajkot