We are looking for a dynamic and entrepreneurial Head Events, IPs & Activations to build a continuous calendar of experiences across our Creative Parks.

The role will be responsible for creating and executing a mix of large-scale events, mid-sized events, regular park programming, brand activations and original IPs that drive footfall, engagement and revenue.

Key Responsibilities

- Develop and own the annual events and programming strategy across the park network.
- Create a continuous calendar of large-scale events, mid-level events, weekend programming, festivals and community activities.
- Develop original, ownable event IPs that can be created, scaled and replicated across multiple parks.
- Conceptualise experiences for different audiences including families, children,youth, corporates and local communities.
- Build and manage partnerships with brands, sponsors, artists, creators, agencies, schools, corporates and community groups.
- Drive brand activations, sponsorships, ticketed events and commercial partnerships within the parks.
- Identify opportunities around festivals, cultural moments, holidays, local events and emerging consumer trends.
- Own the complete event lifecycle ideation, programming, budgeting,

partnerships, production,



execution and post-event analysis.
- Work closely with Marketing, F&B;, Activities, Revenue and Park Operations teams to create integrated experiences.
- Build a strong agency, production house, artist and vendor ecosystem across cities.
- Track footfall, revenue, participation, sponsorship income and ROI for events and continuously optimise the calendar.
- Build a high-performing events team capable of managing multiple events and activations simultaneously across parks.

Ideal Candidate

- 15+ years of experience in events, experiential marketing, entertainment, hospitality, consumer or destination-led businesses.
- Proven experience managing large and mid-scale events on a continuous basis, not just one-off projects.
- Strong track record of creating and building event/IP formats.
- Solid network across brands, sponsors, artists, creators, agencies and production partners.
- Commercially strong with experience in event P&L;, sponsorships, partnerships and revenue generation.
- Highly creative, entrepreneurial and execution-oriented.
- Ability to convert consumer insights into repeatable, scalable and commercially viable experiences.

📌 Events, IPs, Activations Head (Noida)
🏢 Z Tech
📍 Noida