Role Overview

As an Email Marketing Specialist, you will be responsible for planning, executing, optimizing, and reporting on email campaigns across Business Tabloid's audience segments.

You will work closely with the content, sales, events, and marketing teams to turn our audience and subscriber database into measurable business growth.

The ideal candidate understands that email marketing is more than sending newsletters — it is about building relationships, increasing engagement, converting readers into subscribers, and driving registrations and revenue.

Key Responsibilities

Email Campaign Management

- Plan and execute email campaigns for
- Media subscriptions
- Newsletter engagement
- Premium content
- Business events and conferences
- Event registrations and ticket sales
- Lead nurturing and customer journeys
- Promotional and partnership campaigns
- Develop weekly and monthly email marketing calendars.
- Manage end-to-end campaign execution, including audience selection, copy, design coordination, scheduling, testing, and reporting.
- Create compelling subject lines, email copy, CTAs, and promotional messaging.

Audience Growth & Segmentation
- Segment audiences based on interests, industry, engagement, subscription status, location, job role, and past behavior.
- Build targeted campaigns for different audience segments.
- Develop automated email journeys for new subscribers, inactive users, event prospects, and potential customers.
- Identify opportunities to improve subscriber retention and reduce churn.

Subscription Growth
- Develop email campaigns designed to convert free readers and newsletter subscribers into paid media subscribers.
- Create onboarding, engagement, renewal, and win-back campaigns.
- Test different offers, messaging, CTAs, and customer journeys to improve conversion rates.
- Work with the marketing and product teams to improve the overall subscription funnel.

Events Marketing
- Drive registrations and ticket sales for Business Tabloid events through email campaigns.
- Build pre-event, reminder, last-chance, and post-event campaigns.




- Develop post-event campaigns to encourage continued engagement and promote future events.
- Analyze campaign performance and continuously optimize event email funnels.

Analytics & Optimization
- Track key email marketing metrics including:
- Open rate
- Click-through rate
- Conversion rate
- Unsubscribe rate
- Subscriber growth
- Revenue generated
- Subscription conversions
- Event registrations
- Email engagement
- Conduct A/B tests on subject lines, content, CTAs, offers, layouts, and send times.
- Prepare regular campaign performance reports and actionable insights.
- Continuously optimize campaigns based on data and audience behavior.

Collaboration
- Work closely with editorial/content teams to promote relevant stories, newsletters, and premium content.
- Collaborate with the events team on event promotions and registration campaigns.
- Work with sales and business development teams on lead nurturing and commercial campaigns.
- Coordinate with designers and external partners when required.

Requirements
- 2–5 years of hands-on experience in email marketing, lifecycle marketing, CRM marketing, digital marketing, or growth marketing.
- Strong understanding of email marketing fundamentals, segmentation, automation, and conversion optimisation.
- Experience managing email campaigns from planning through execution and reporting.
- Excellent copywriting and editing skills.
- Strong analytical and data interpretation skills.
- Experience with A/B testing and campaign optimisation
- Understanding of customer journeys and marketing funnels.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong communication and collaboration skills.
- Deliverability and compliance: IP warming,



SPF/DKIM/DMARC, Sender reputation, inbox placement

Experience with platforms such as:
- Mailchimp
- HubSpot
- Brevo
- Klaviyo
- Salesforce Marketing Cloud
- Zoho Campaigns
- HubSpot CRM
- Google Analytics / GA4

Experience in media, publishing, events, SaaS, subscriptions, B2B, or digital content businesses will be an advantage.

What We're Looking For

We are looking for someone who is:

- Data-driven but also has strong creative instincts.
- Obsessed with improving conversion and engagement.
- Comfortable experimenting and testing new ideas.
- Strong at writing persuasive, concise email copy.
- Highly organized and able to manage multiple campaigns.
- Curious about audience behavior and customer journeys.
- Focused on measurable business outcomes rather than vanity metrics.

Key Performance Indicators (KPIs) Success in this role will be measured by:
- Growth in engaged email subscribers
- Email engagement and click-through rates
- Media subscription conversions
- Subscription renewal and retention
- Event registrations and ticket sales generated through email
- Lead-to-customer conversion
- Email-attributed revenue
- Reduction in inactive subscribers
- Overall email database growth and quality

Why Join Business Tabloid?
- Work at the intersection of media, business, events, and digital growth.
- Take ownership of email marketing for a growing business media brand.
- Directly contribute to subscription and event revenue.
- Opportunity to experiment with recent growth strategies and marketing technologies.
- Work with editorial, marketing, sales, and events teams across multiple business verticals.

To Apply: Please submit your resume along with examples of email campaigns or marketing programs you have worked on, if available Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits

- Flexible schedule
- Leave encashment
- Paid sick time

Experience:
- Email marketing: 3 years (Required)

Language:
- English (Required)

Willingness to travel:
- 25% (Preferred)

Work Location: In person

📌 Email Marketing Specialist (Horamavu)
🏢 Business Tabloid
📍 Horamavu