Department: E-Commerce & Digital Marketing

Location: Gurgaon (On-site)

Experience: 2–4 Years

Reporting To: Marketing Head

Job Summary

We are looking for a hands-on E-Commerce & Performance Marketing Executive to execute digital campaigns and drive online sales through Google, Meta, Shopify and Blinkit .

Key Responsibilities

- Execute and optimise Google Ads and Meta Ads campaigns.
- Manage campaign budgets, targeting, creatives, keywords and bidding.
- Track ROAS, CAC, CPA, CPC, CTR, conversions and revenue .
- Drive traffic and sales through the Shopify website .
- Monitor Shopify sales, conversion rate, products and customer acquisition.
- Coordinate with the creative team for ad creatives and content.
- Manage and monitor Blinkit visibility, promotions, availability and sales.
- Set up and monitor Pixel, GA4 and conversion tracking .




- Prepare weekly/monthly performance reports and identify opportunities to improve ROI.

Required Skills

- 2–4 years of hands-on experience in Performance Marketing / E-Commerce .
- Strong practical knowledge of Google Ads and Meta Ads .
- Experience with Shopify and digital analytics .
- Positive understanding of ROAS, CAC, CPA, CPC and conversion.
- Strong analytical and Excel/Google Sheets skills.
- Ability to independently launch, optimise and scale campaigns .

Key Performance Areas Online Revenue | ROAS | CAC | Conversion Rate | Google & Meta Performance | Shopify Sales | Blinkit Sales & Availability

This is a hands-on execution role — not just reporting or coordination.

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