**This role is for one of Weekday's clients

Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)** Min Experience: 1+ years

Location: Bengaluru, Karnataka, India

JobType: full-time The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.

Requirements Key Responsibilities

- Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets
- Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions
- Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend
- Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion
- Test recent advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives

Qualifications

- 1.5-3 years of hands-on experience with Google Ads and Meta Ads,



across the full cycle from planning to reporting
- Experience working on the brand side, managing monthly budgets of roughly ₹5-10 lakh, with a preference for in-house experience
- Demonstrated understanding of how campaigns change when a budget grows five or ten times
- Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results
- Experience with campaigns for a US audience (Good to have)
- Experience with LinkedIn Ads or Reddit Ads (Good to have)
- Working knowledge of SEO (Good to have)

Benefits & Perks

- Full ownership of paid acquisition from day one, with a budget expected to grow quickly
- Opportunity to own two markets (India and the US) instead of a single campaign line

Required Skills Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing Must-have skills

Performance Marketing, Google Ads, Meta Ad

Good-to-have skills

Google Analytics, SEO

📌 Digital Marketing Specialist (Bengaluru)
🏢 Weekday AI (YC W21)
📍 Bengaluru