Absolutely. Here is a senior-level JD suitable for hiring a Head of Digital Marketing Agency for Propshop, with focus on agency growth, client acquisition, strategy, team leadership, and revenue.

Head Digital Marketing Agency

Company: Propshop Events & Exhibitions

Location: Mahim, Mumbai

Department: Digital Marketing Agency

Designation: Head – Digital Marketing Agency

Experience: 8–15+ Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Head of Digital Marketing Agency to lead and scale our digital marketing agency business. The ideal candidate will be responsible for driving business growth, client acquisition, revenue, digital strategy, team performance, and client retention.

The candidate should have strong experience in managing a digital marketing agency or a high-growth digital marketing division, with a proven track record of acquiring and retaining clients and building high-performing teams.

Key Responsibilities

1. Agency Growth & Business Development

- Develop and execute the overall growth strategy for the digital marketing agency.
- Drive new client acquisition across India and international markets.
- Build a strong sales pipeline and identify new business opportunities.
- Develop strategic partnerships and referral networks.
- Identify high-value industries, sectors, and potential client segments.
- Drive monthly, quarterly, and annual revenue targets.

1. Client Acquisition & Revenue

- Lead the agency's client acquisition strategy from prospecting to closure.
- Participate in senior-level client meetings and negotiations.
- Develop proposals, pitches, presentations, and commercial strategies.
- Convert high-value leads into long-term clients.
- Build and maintain strong relationships with key decision-makers.
- Ensure healthy client retention, renewals, upselling, and cross-selling.

1. Digital Marketing Strategy

- Oversee digital marketing strategies across:

- SEO

- Google Ads / PPC

- Social Media Marketing

- Content Marketing

- Performance Marketing





- Email Marketing

- Lead Generation

- Website Development
- Branding & Creative

- Social Media Management

- Marketing Automation
- Ensure campaigns are performance-driven and aligned with client objectives.
- Monitor campaign ROI, CPL, CAC, conversion rates, and overall performance.

1. Team Leadership

- Lead and manage the complete digital marketing agency team.
- Build high-performing teams across SEO, Performance Marketing, Social Media, Content, Creative, Web, and Account Management.
- Set individual and departmental KPIs.
- Conduct regular performance reviews and provide strategic guidance.
- Identify hiring requirements and build the team as the agency scales.

- Create a culture of accountability, innovation, ownership, and performance.

1. Client Servicing & Retention

- Ensure excellent client experience and timely delivery.
- Act as the escalation point for key accounts and critical client issues.
- Conduct regular business reviews with major clients.
- Identify opportunities for account expansion and additional services.

- Maintain strong long-term client relationships.

1. Operations & Profitability

- Establish efficient agency processes and workflows.
- Monitor project profitability, resource utilization, and delivery timelines.
- Work closely with Finance and Operations to maintain healthy margins.
- Optimize manpower and agency resources.
- Ensure projects are delivered within agreed timelines and budgets.

1. Reporting & Performance

- Prepare and present monthly business performance reports to management.
- Track revenue, pipeline, client acquisition, retention, profitability, and team KPIs.




- Analyze campaign and business data to identify growth opportunities.
- Establish dashboards and reporting systems for management visibility.

Key Performance Indicators (KPIs)
- Monthly &

• Annual Agency Revenue

- New Client Acquisition
- Qualified Lead Generation
- Conversion Rate
- Client Retention &

• Renewal

- Average Client Value
- Upselling &

• Cross-Selling Revenue

- Agency Profitability
- Team Productivity
- Campaign ROI / ROAS
- Client Satisfaction
- New Market &

• Industry Expansion

Desired Candidate Profile
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 8–15+ years of experience in digital marketing, agency management, business development, or a similar leadership role.
- Strong experience in managing a digital marketing agency or digital business vertical.
- Proven experience in client acquisition and revenue generation.
- Solid understanding of performance marketing and digital ecosystems.
- Excellent leadership, negotiation, presentation, and communication skills.
- Strong commercial and business acumen.
- Ability to manage multiple teams, clients, and projects simultaneously.
- Experience handling large/high-value accounts will be an advantage.

Preferred Background

Candidates from

- Digital Marketing Agencies
- Advertising Agencies
- Integrated Marketing Agencies
- Performance Marketing Agencies
- B2B Marketing Agencies
- Branding &

• Creative Agencies

- Experiential / Events / Exhibition Industry with strong digital marketing experience

What We Are Looking For We are looking for a business leader, not just a digital marketer—someone who can take ownership of the agency's complete P&L;, build a strong client portfolio, create a high-performing team, and scale the digital marketing business.

Salary: Competitive / As per experience and business potential

Location: Mahim, Mumbai

Apply: HR – Propshop Events & Exhibitions

Email: [email protected]

Contact: 91529 44793

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📌 Digital Marketing Professional (Mumbai)
🏢 Propshop Events And Exhibitions
📍 Mumbai