Digital Marketing Specialist (Performance & Content)

Company: My EMI / Finlot

Location: Hyderabad (On-site)

Reports to: Head of Marketing & Growth

About Us

My EMI / Finlot is a fintech company that makes credit and EMI financing simple, quick and easy to reach for people across India. We're growing rapid, and we want someone who can turn ad spend into real customers and help the brand earn trust in a crowded market.

The Role

We're hiring a hands-on digital marketer to own our paid campaigns and content. You'll plan, launch,

optimise and report on campaigns yourself. You'll also work out who our customers are and write the messages that make them act. If you enjoy both the numbers and the creative side, this role is for you.

What You'll Do

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Run paid campaigns: Plan, launch and optimise Google Ads (Search, Display, YouTube, Performance

Max) and Meta Ads (Facebook and Instagram), and manage budgets end to end.

Know the audience: Build customer personas, segment audiences, and set up lookalike and retargeting audiences from campaign and CRM data.

Drive content marketing: Write ad copy, plan the social media calendar, and create blog, SEO and landing page content that converts.

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Brief creatives: Work with designers to produce ad creatives that are on-brand and perform well.

Test constantly: Run A/B tests on creatives, copy, audiences and landing pages, and scale what works.

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Track and report:



Set up and maintain GA4, Meta Pixel, Conversions API and UTM tracking. Share weekly reports on CAC, ROAS, CTR and conversion rates.

Support other channels: Help with basic SEO, email and WhatsApp campaigns, and keep an eye on competitors.

What You Bring

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24 years of hands-on experience in digital and performance marketing

Proven results running Google Ads and Meta Ads campaigns (please share examples or case studies)

Strong working knowledge of Google Ads Manager, Meta Business Suite and GA4

Sharp copywriting skills and a good instinct for content

Comfort with data: you can read dashboards, work in Excel or Google Sheets, and turn numbers into decisions

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An ownership mindset: you take a campaign from idea to results without waiting to be told

Nice to Have

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Google Ads or Meta Blueprint certifications

Experience in fintech, BFSI, lending or app-install campaigns

Familiarity with AI tools for content and creative production

Why Join Us

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You'll own channels that directly drive company growth

You'll work closely with marketing and product leadership

Your ideas get tested quickly, and the ones that work get scaled

You'll grow fast in a fintech that's scaling To apply: Send your resume and examples of campaigns you've run to [email address].

📌 Digital Marketing Specialist(Performance & Content) (Hyderabad)
🏢 Insur Lender Dynamic
📍 Hyderabad