As a Marketing Manager specializing in demand generation, you will be instrumental in driving the growth and success of Red Apple by developing and executing strategic marketing initiatives to increase brand awareness, generate leads, and drive revenue.

Your role will focus on leveraging your expertise in SEO and digital marketing to maximize the effectiveness of both organic and paid campaignsWe are looking for a highly motivated marketing professional with 6-plus years in B2B software services marketing and brand-building experience.

Key Responsibilities

- Develop and execute comprehensive demand generation strategies to drive qualified leads and sales opportunities.
- Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives aligned with business objectives.
- Lead and manage SEO initiatives to improve organic search rankings, increase website traffic, and enhance online visibility.
- Plan and execute digital advertising campaigns across various platforms (e.g., Google Ads, social media ads) to drive targeted traffic and conversions.
- Analyze campaign performance data and metrics to identify areas for optimization and continuous improvement.
- Utilize marketing automation tools to nurture leads and optimize the lead-to-customer conversion process.
- Stay informed about industry trends, best practices, and emerging technologies in digital marketing and demand generation.
- Monitor competitors' marketing activities and adjust strategies accordingly to maintain a competitive edge.
- Manage marketing budgets effectively and allocate resources to maximize ROI.
- Provide regular reporting and updates on marketing campaign performance to key stakeholders. Track lead lifecycle and conversion rates through marketing automation platforms like Microsoft Dynamics.

Qualifications:
- Bachelor's degree in Marketing,



Business Administration, or a related field. Master's degree is a plus.
- Proven track record of success in developing and implementing demand-generation strategies for software services or technology companies.
- Robust understanding of SEO principles and best practices, with hands-on experience in keyword research, on-page optimization, and link building.
- Expertise in digital marketing channels and tools, including PPC advertising, social media marketing, email marketing, and marketing automation platforms.
- Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions to optimize marketing performance.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and communicate marketing insights to stakeholders.
- Creative thinker with a strategic mindset and the ability to develop innovative marketing campaigns that resonate with target audiences.
- Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications is a plus.
- Proficiency in marketing automation platforms such as Marketo, HubSpot, Pardot, MailChimp
- Excellent communication skills to collaborate with cross-functional teams and stakeholders effectively.
- Ability to interpret and analyze data to drive insights and inform decision-making.
- Familiarity with web analytics tools such as Google Analytics or Adobe Analytics for performance tracking and analysis.

Job Type: Full-time Pay: ₹600,000.00 - ₹1,200,000.00 per year

Experience

- Digital marketing: 8 years (Preferred)
- Lead generation: 5 years (Preferred)

Location:
- New Town, Kolkata, West Bengal (Preferred)

Work Location: In person

📌 Digital Marketing Manager (Exp 8+ yrs) (Newtown)
🏢 Red Apple Technologies
📍 Newtown