Digital Marketing Manager

Company: Filumart

Location: Kochi, Kerala

Work Mode: Office-based / On-site

Employment Type: Full-time

Salary: Competitive, based on experience

About Filumart

Filumart is a fast-growing B2B marketplace startup focused on building a strong digital marketplace connecting businesses across Kerala, Dubai, and emerging markets in India and the Middle East.

We are looking for a Digital Marketing Manager who can build and lead our central digital marketing function from the ground up, starting with Kerala and Dubai and expanding into Saudi Arabia, India, and the wider Middle East and North Africa (MENA) region.

Role Overview

As Digital Marketing Manager, you will take ownership of Filumart's digital marketing strategy, performance, and growth. You will be responsible for driving registrations, leads, user acquisition, and conversions across multiple digital channels while building and managing a high-performing marketing team. This is a hands-on startup role.

We are looking for someone who can plan, execute, analyze, optimize, and scale campaigns rather than simply manage agencies or delegate tasks.

Key Responsibilities

Develop and execute paid and organic digital marketing strategies across: Meta (Facebook & Instagram) Google Ads YouTube LinkedIn Google Play Store Apple App Store Build and manage the digital marketing function from the ground up.

Recruit, train, and lead the marketing team. Set clear daily and weekly tasks and ensure timely execution. Drive user registrations, qualified leads, customer acquisition, and conversions.





Monitor campaign performance and make data-driven decisions to improve results.

Analyze key metrics including CPL, CPA, conversion rate, CAC, ROAS, and overall campaign ROI. Set up and monitor tracking using GA4, Meta Pixel, Google Tag Manager, and conversion tracking tools.

Conduct regular campaign testing, including audiences, creatives, messaging, landing pages, and budgets.

Prepare transparent and actionable weekly marketing performance reports for management.

Identify growth opportunities and quickly adapt marketing strategies based on performance.

Help establish scalable marketing processes as Filumart expands into new markets

Required Qualifications & Experience

3+ years of hands-on digital marketing experience.

Strong practical experience with Meta Ads and Google Ads.

experience ampaigns focused on leads, registrations, conversions, or customer acquisition.

Strong understanding of GA4, Meta Pixel, conversion tracking, and digital analytics.

Demonstrated ability to achieve measurable marketing results.

Ability to present previous campaign performance using actual numbers such as leads generated, cost per lead, conversion rates, and ROAS. Strong analytical and problem-solving skills.





Ability to work independently and take ownership in a fast-paced startup environment.

Willingness to build processes and systems from scratch.

Preferred Qualifications Experience in B2B marketing, marketplaces, SaaS, e-commerce, or technology startups.

Experience marketing across multiple geographic markets.

Experience working with audiences in India, UAE/Dubai, Saudi Arabia, or the wider MENA region.

Knowledge of multiple languages or experience creating localized marketing campaigns.

Previous experience managing or building a digital marketing team.

What We Offer An opportunity to build the digital marketing function from the ground up.

High ownership and direct impact on the company's growth. Opportunity to work across India and international MENA markets.

A fast-paced startup environment with significant scope for learning and growth opportunities.

Competitive compensation based on experience and proven performance.

Who We're Looking For

We're looking for a performance-driven digital marketer and team leader who is comfortable getting hands-on, working with numbers, testing new ideas, and taking responsibility for results.

If you enjoy building things from scratch and want to play a key role in scaling a B2B marketplace, we'd like to hear from you.

How to Apply

Please apply through Indeed and complete the application form with your updated resume and relevant details about your digital marketing experience and campaign results.

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Manager for Filumart.com (Kochi)
🏢 Madariz Impex
📍 Kochi