- Engaging with various stakeholders to understand project requirements and providing appropriate recommendations on execution • Creating business plans and GTM strategies and implementing strategic & tactical initiatives towards revenue generation for projects as applicable • End to End responsibility for managing lead generation campaigns for various launch / sustenance phases for different products • Managing the lead lifecycle from generation to final closure Agency to Execution strategies for site (last mile) • Working with digital agencies for a 360-degree implementation of plans • Managing the P&L; of projects for a defined time-period with complete ownership of all decisions made towards the same • Using data to understand sales trends / market trends / customer behaviour and making relevant recommendations to top management based on this data Role & responsibilities