Qualification - BMS/MBA/PGD in Marketing

Exp - 1-3 Yrs

Role Overview A proactive, result-driven qualified to manage digital marketing activities and convert online enquiries into OPD/IPD footfalls. The role involves campaign coordination, lead handling, follow-ups, reporting, and internal department coordination.

Key Responsibilities

1. Digital Marketing & Campaign Coordination

- Coordinate with agencies for Google, Meta, SEO, website, and content activities.
- Track campaign performance, landing pages, and form submissions.
- Monitor website/CRM enquiries and ensure timely follow-up.
- Support social media content, doctor promotions, events, and digital asset creation.

2. Lead Management & Conversion

- Manage leads from website forms, CRM, Google/Meta ads, agencies, and WhatsApp campaigns.
- Call and counsel patients on services, doctors, OPD timings, tests, and procedures.
- Escalate clinical queries appropriately.
- Follow up to convert leads into confirmed appointments/walk-ins.




- Coordinate with front office, OPD teams, and doctor secretaries for smooth patient experience.
- Update and maintain lead status in CRM.

3. Reporting & Analytics

- Track daily/weekly/monthly lead flow and conversion ratios.
- Monitor KPIs like CPL, CTR, quality of leads, and footfalls.
- Prepare performance dashboards for management.

4. Internal Coordination

- Liaise with doctors and departments for promotions.
- Coordinate with agencies for creative approvals and campaign updates.

Key Skills & Competencies

- Good communication (English/Hindi).
- Strong follow-up and conversion abilities.
- Basic understanding of digital marketing (ads, SEO, social media, analytics).
- CRM handling and reporting skills.
- Detail-oriented, responsible, and ownership-driven attitude.

Work Location: In person

📌 Digital Marketing Executive (Mumbai)
🏢 S.L.Raheja Hospital (A Fortis Associate)
📍 Mumbai