Job Title: Digital Marketing & SEO Executive

Location: Chandigarh / Mohali, Punjab

Employment Type: Full-Time

Working Days: Monday to Friday

Working Hours: 9:00 AM to 6:00 PM

Actual Working Hours: 8 hours/day

Total Working Hours: 40 hours/week

Experience: 1–3 Years

Department: Marketing

Reporting To: Marketing Manager / Head of Marketing

About the Role

We are looking for a results-driven Digital Marketing & SEO Executive to manage and execute the company's digital marketing and search engine optimization activities.

The candidate will be responsible for improving organic visibility, driving qualified website traffic, increasing search rankings, managing digital campaigns, creating and optimizing content, and analyzing marketing performance.

The ideal candidate should understand both SEO fundamentals and broader digital marketing channels and be comfortable working with analytics, content, websites, and marketing tools.

Key Responsibilities

- Perform comprehensive keyword research and identify high-value target keywords.
- Conduct on-page and technical SEO activities.
- Optimize website pages, titles, meta descriptions, headings, URLs, internal links, and content.
- Develop and execute SEO strategies to improve organic rankings and traffic.
- Perform competitor and SERP analysis.
- Identify technical SEO issues and coordinate with developers for implementation.
- Build and maintain internal linking strategies.
- Monitor keyword rankings, organic traffic, indexing, and search performance.
- Identify opportunities for featured snippets, topical authority, and search visibility.
- Manage local SEO activities, including Google Business Profile optimization where applicable.

Content Marketing
- Create SEO briefs and content strategies based on keyword research and search intent.
- Plan and maintain content calendars.
- Optimize existing blogs and landing pages.
- Coordinate with writers, designers, and developers to publish optimized content.




- Ensure content follows SEO best practices while maintaining readability and quality.
- Identify content gaps and new topic opportunities.

Off-Page SEO & Link Building
- Develop ethical link-building and digital PR strategies.
- Conduct backlink and competitor backlink analysis.
- Identify relevant websites and outreach opportunities.
- Monitor backlink profiles and identify potentially harmful links.
- Build relationships with publishers, bloggers, and relevant websites.

Digital Marketing
- Assist in planning and executing digital marketing campaigns.
- Manage social media marketing activities across relevant platforms.
- Support paid marketing campaigns when required.
- Develop campaigns focused on traffic, leads, engagement, and conversions.
- Coordinate marketing creatives and campaign assets with internal teams.
- Assist with email marketing and other digital acquisition channels.

Analytics & Reporting
- Track website performance using tools such as Google Analytics and Google Search Console.
- Monitor SEO KPIs, keyword rankings, organic traffic, conversions, and engagement.
- Prepare weekly and monthly performance reports.
- Analyze campaign and website data to identify growth opportunities.
- Present actionable recommendations based on performance data.

Required Skills
- Solid understanding of SEO fundamentals.
- Knowledge of keyword research and search intent.
- Understanding of on-page, off-page, technical, and local SEO.
- Knowledge of Google Analytics and Google Search Console.
- Basic understanding of HTML, website structure, and technical SEO.
- Strong content optimization and proofreading skills.
- Knowledge of SEO tools such as Ahrefs, Semrush, Screaming Frog, Ubersuggest, or similar platforms.
- Understanding of digital marketing and social media platforms.
- Strong analytical and problem-solving skills.
- Good written and verbal communication.
- Ability to manage multiple projects and deadlines.

Preferred Skills
- Experience with WordPress or other CMS platforms.
- Experience with Google Ads

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule

Work Location: Hybrid remote in Chandigarh

📌 Digital Marketing Executive (Chandigarh)
🏢 Staylok
📍 Chandigarh