Performance Marketing

? Job Overview

Job Title: Performance Marketer

No. of Positions: 01

Location: Kolkata

Industry: IT / Digital Marketing / Advertising

Employment Type: Full Time

Work Mode: WFO

Experience: 3–6 Years

Working Hours: 10 AM to 7 PM

Working Days: Monday to saturday (Alternate saturday off)

Salary: As per industry

Interview Rounds: 2

Gender Preference: Male/ Female Both

Notice Period: Immediate Joiner

?

We are looking for an experienced and data-driven Performance Marketing Manager – Paid Media & Media Buying to plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms.

The ideal candidate will have 3–6 years of experience in paid social media advertising, performance marketing, and media buying, with strong expertise in Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Campaign Manager.

The candidate will be responsible for developing effective media strategies, managing advertising budgets, analyzing campaign performance, conducting A/B tests, optimizing audience targeting, and improving key performance metrics such as ROAS, CPA, CPC, and CTR.

This role requires strong analytical abilities, strategic thinking, attention to detail, and the ability to manage multiple client or brand campaigns while meeting performance goals, timelines, and budgets.

? Key Responsibilities

1. Paid Media Campaign Management

- Plan, create, launch, and optimize paid advertising campaigns across Facebook, Instagram, LinkedIn, YouTube, and other relevant digital platforms.
- Manage campaigns through Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Campaign Manager.
- Develop campaign strategies aligned with business objectives, target audiences, and marketing goals.
- Set up campaign structures, audience segments, placements, budgets, and bidding strategies.
- Monitor campaign delivery and make timely adjustments to improve performance.

2. Performance Marketing & Optimization

- Analyze campaign performance and identify opportunities for improvement.
- Conduct A/B testing of ad creatives, messaging, audiences, placements, and campaign strategies.
- Optimize campaigns to improve ROAS, reduce CPA, and increase conversion efficiency.
- Develop audience targeting,



retargeting, and budget allocation strategies.
- Identify opportunities to scale successful campaigns while maintaining performance targets.
- Monitor campaign trends and recommend data-driven optimization strategies.

3. Media Planning & Budget Management

- Develop media plans, campaign forecasts, and budget allocation strategies.
- Manage advertising budgets according to campaign objectives and approved spending limits.
- Monitor campaign spending and assess performance against planned targets.
- Evaluate channel performance and recommend budget reallocations where appropriate.
- Prepare campaign forecasts and performance projections based on available data.

4. Analytics, Tracking & Reporting

- Track and analyze key advertising metrics, including:
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Campaign Spend and Lead/Conversion Performance
- Use Google Analytics, Meta Pixel, UTM parameters, and analytics dashboards to measure campaign effectiveness.
- Ensure appropriate campaign tracking and performance measurement.
- Prepare regular performance reports with key findings, insights, and actionable recommendations.
- Translate campaign data into practical strategies for improving results.

5. Creative Strategy & Collaboration

- Collaborate with creative, content, and design teams to develop effective ad creatives.
- Provide insights on creative formats, messaging, and audience preferences.
- Align advertising creatives with campaign objectives and brand guidelines.
- Review campaign creatives and identify opportunities for testing and improvement.
- Coordinate with sales teams to align campaign outcomes with business and lead-generation goals.

6. Multi-Client & Campaign Management

- Manage multiple client or brand campaigns simultaneously.




- Ensure campaigns are executed within defined timelines and budgets.
- Coordinate with internal teams to maintain smooth campaign execution.
- Monitor campaign progress and communicate performance updates to relevant stakeholders.
- Maintain campaign documentation, reports, and performance records.

7. Industry Research & Compliance

- Stay updated on advertising platform changes, algorithm updates, and digital marketing trends.
- Research new advertising opportunities, targeting options, and campaign formats.
- Ensure campaigns follow applicable platform policies and brand guidelines.
- Identify potential campaign risks and recommend appropriate corrective actions.
- Continuously improve paid media strategies based on industry developments and performance insights.

✅ Required Skills & Qualifications

- 3–6 years of experience in paid social media advertising, performance marketing, or media buying.
- Strong working knowledge of Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Campaign Manager.
- Proven ability to optimize campaigns, improve ROAS, scale advertising performance, and reduce CPA.
- Robust understanding of audience targeting, retargeting, bidding strategies, and budget allocation.
- Experience with A/B testing and performance optimization.
- Proficiency in Google Analytics, Meta Pixel, and UTM tracking.
- Strong analytical and data-interpretation skills.
- Ability to prepare media plans, forecasts, and performance reports.
- Good understanding of advertising metrics such as CPC, CPA, ROAS, and CTR.
- Excellent communication and coordination skills.
- Strong project management and organizational abilities.
- Ability to manage multiple campaigns, deadlines, and budgets.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.

? Preferred Experience

Experience in any of the following areas will be an advantage:

- Digital marketing or performance marketing agencies
- eCommerce advertising
- Direct-to-Consumer (D2C) brands
- Business-to-Business (B2B) marketing
- Multi-client campaign management
- Scaling paid advertising campaigns and improving conversion performance

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