Digital Marketing Executive / Performance Marketer

? Job Overview

Job Title: Digital Marketing Executive / Performance Marketer

No. of Positions: 1

Location: PU4, Indore

Job Type: Full-Time

Working Mode: On-Site

Experience: 2 Years

Working Hours: 10:00 AM – 7:00 PM

Working Days: Monday to Saturday (Alternate Saturdays Off)

Industry: IT / Digital Marketing

Salary: Best in segment

Interview Rounds: 2 Rounds

Gender Preference: Any

Notice Period: Immediate Joiner

?

We are looking for a skilled and result-oriented Digital Marketing Executive / Performance Marketer with knowledge of paid advertising, campaign management, SEO, and other digital marketing activities.

The ideal candidate should have knowledge of Meta Ads, Google Ads, and LinkedIn Ads, including campaign setup, audience targeting, budget management, performance monitoring, and optimization. The candidate should also understand SEO and other digital marketing practices to support online visibility, lead generation, website traffic, and business growth.

The role requires a data-driven approach, analytical thinking, and the ability to manage digital marketing campaigns while monitoring performance and identifying opportunities for improvement.

? Key Responsibilities

- Performance Marketing & Paid Advertising

- Plan, create, launch, and manage advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Set up campaigns, ad groups, audience targeting, budgets, and bidding strategies.
- Conduct audience research and identify relevant target segments.
- Perform keyword research for search advertising campaigns.
- Monitor campaign performance and optimize campaigns to improve results.
- Analyze advertising metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS, wherever applicable.
- Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
- Manage campaign budgets and monitor advertising expenditure.
- Identify opportunities to improve lead quality, conversion rates, and campaign efficiency.
- Prepare regular campaign performance reports.

- Meta Ads Management

- Create and manage campaigns on Facebook and Instagram through Meta Ads Manager.
- Set up campaign objectives, audiences,



placements, budgets, and creatives.
- Monitor campaign performance and optimize ads based on results.
- Support lead generation, traffic, engagement, and conversion campaigns.
- Analyze campaign insights and recommend improvements.

- Google Ads Management

- Create and manage Google Ads campaigns, including Search and other relevant campaign types.
- Conduct keyword research and manage negative keywords.
- Develop ad copy and optimize campaign targeting.
- Monitor search terms, bids, budgets, clicks, and conversions.
- Track campaign performance and identify opportunities to improve results.

- LinkedIn Ads Management

- Create and manage LinkedIn advertising campaigns.
- Define relevant professional and business audiences.
- Support B2B lead generation and brand awareness campaigns.
- Monitor campaign performance, lead quality, and advertising costs.
- Optimize targeting, ad formats, and campaign budgets based on results.

- Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.
- Support on-page SEO activities, including titles, meta descriptions, headings, and content optimization.
- Understand and support technical SEO, including website crawling, indexing, and website performance.
- Perform off-page SEO activities and support quality link-building initiatives.
- Monitor organic traffic, keyword rankings, and website performance.
- Use tools such as Google Analytics and Google Search Console to evaluate website performance.
- Identify opportunities to improve search visibility and organic traffic.

- Analytics, Tracking & Reporting

- Monitor website traffic, advertising performance, and lead-generation metrics.
- Use analytics tools to evaluate campaign effectiveness.
- Support conversion tracking and performance measurement.




- Prepare reports covering campaign performance, spending, leads, conversions, and key metrics.
- Analyze data to identify trends and recommend actionable improvements.
- Maintain accurate campaign records and performance reports.

- Other Digital Marketing Activities

- Support digital marketing strategy and campaign planning.
- Coordinate with content, design, development, and sales teams when required.
- Provide inputs for ad creatives, landing pages, and marketing content.
- Research competitors, industry trends, keywords, and audience behavior.
- Explore opportunities to improve online visibility, engagement, and lead generation.
- Stay updated with advertising platform changes, SEO practices, and digital marketing trends.

✅ Required Skills & Qualifications

- Knowledge of Meta Ads, Google Ads, and LinkedIn Ads.
- Understanding of paid advertising and performance marketing.
- Knowledge of campaign setup, audience targeting, budget allocation, and optimization.
- Understanding of digital advertising metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS.
- Knowledge of SEO, including on-page, off-page, and technical SEO fundamentals.
- Understanding of keyword research and competitor analysis.
- Familiarity with Google Analytics and Google Search Console.
- Analytical and problem-solving skills.
- Ability to interpret campaign data and identify optimization opportunities.
- Good communication and coordination skills.
- Ability to manage multiple marketing activities and meet deadlines.
- Willingness to learn recent tools, platforms, and marketing techniques.

? Preferred Skills

- Practical experience managing paid advertising campaigns.
- Experience with lead-generation and conversion-focused campaigns.
- Understanding of conversion tracking and campaign attribution.
- Familiarity with Google Tag Manager, remarketing, and landing page optimization.
- Knowledge of SEO tools such as Ahrefs, Semrush, or similar platforms.
- Understanding of social media marketing, content marketing, and email marketing.
- Ability to analyze campaign results and recommend data-driven improvements.

📌 Digital Marketing Executive (Indore)
🏢 RIght Hire Consulting Services
📍 Indore