Role & responsibilities

- Plan, execute, and optimize digital marketing campaigns across multiple channels.

- Manage and grow the companys social media presence on platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

- Develop and co-ordinate engaging content, including social media posts, blogs, email campaigns, and promotional materials.

- Manage SEO activities, including keyword research, on-page optimization, content optimization, and basic link-building initiatives.

- Execute SEO strategies including keyword research, on-page, off-page, and content optimization.

- Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, FAQs, and answer-based search.

- Implement GEO (Generative Engine Optimization) strategies to improve brand/content visibility across AI-powered search and generative platforms.

- Run and optimize paid advertising campaigns through Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

- Monitor website traffic, user behavior, campaign performance, and lead generation using tools such as Google Analytics, Google Search Console, and advertising dashboards.

- Track key performance indicators (KPIs) and prepare regular digital marketing reports.

- Conduct competitor research and identify emerging digital marketing trends and opportunities.

- Coordinate with content, design, sales, and other teams to ensure effective campaign execution.

- Support email marketing, lead nurturing, remarketing, and customer engagement initiatives.

- Continuously test and optimize campaigns to improve reach, engagement, traffic, conversions, and ROI.

Preferred candidate profile

- Bachelors degree in Marketing, Digital Marketing, Business Administration,



Communications, or a related field.

- 1-3 years of experience in digital marketing or a similar role.

- Experience working in the IT services industry, specifically supporting or marketing to US-based clients, is preferred.

- Good understanding of SEO, AEO, GEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.

- Hands-on experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console.

- Strong written and verbal communication skills.

- Good analytical and problem-solving abilities.

- Ability to manage multiple campaigns and meet deadlines.

- Strong attention to detail and a creative mindset.

- Proficiency in MS Office / Google Workspace.

Preferred Skills

- Experience with Canva, WordPress, CRM, email marketing platforms, or similar tools.

- Basic knowledge of Google Tag Manager and conversion tracking.

- Familiarity with marketing automation and lead-generation tools.

- Basic understanding of graphic design and video/content creation.

- Experience working with B2B or B2C digital marketing campaigns.

Key Performance Indicators (KPIs)

- Website traffic and organic growth

- Qualified lead generation

- Social media reach and engagement

- Search engine rankings and organic visibility

- Paid campaign performance and ROI/ROAS

- Conversion rates

- Cost per lead (CPL)

- Email open and click-through rates

- Overall campaign performance and marketing contribution to business growth

What We Offer

- Competitive salary based on experience and skills

- Opportunities for professional growth and learning

- Exposure to diverse digital marketing campaigns

- Collaborative and dynamic work workplace

- Performance-based growth opportunities

📌 Digital Marketing Executive (Pune)
🏢 Intellisource Technologies
📍 Pune