Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Digital Content Management Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

- Maintains discoverable, accurate, and reusable digital assets by supporting ingestion, metadata tagging, taxonomy adherence, rights information, categorization, quality checks, and user requests within the DAM environment.
- Role requires Digital Marketing Ads Promotion creation design • Consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets

What are we looking for?

- Relevant years in digital asset management, library science, content management, archives, media operations, or metadata-focused work.
- Adobe Experience Manager Assets, Aprimo, Bynder, Brandfolder, Frontify, or equivalent DAM




- Excel
- SharePoint; ticketing or workflow systems.
- Digital Asset Librarian, DAM Librarian, Digital Content Management Specialist, Metadata Specialist, Asset Coordinator• Works under defined governance, owns the accuracy of assigned asset records, supports users professionally, and escalates exceptions rather than bypassing controls.
- Examples can include anonymized metadata schemas, taxonomy work, DAM process documentation, cataloging projects, or asset-quality reports.
- DAM or cataloging experience; metadata tagging; taxonomy adherence; file and version discipline; detail orientation; service mindset.
- Digital rights metadata
- Adobe Experience Manager Assets; library or information-science education
- CPG product taxonomy; bulk metadata tools.

Roles and Responsibilities

- "• Upload and ingest approved assets into the DAM using defined workflows
- Apply accurate metadata, taxonomy, naming, product, campaign, market, and rights information
- Check files for completeness, duplicates, version status, and basic brand or technical requirements
- Support asset requests, searches, uploads, downloads, and reuse inquiries
- Archive, expire, or supersede assets according to approved instructions
- Identify tagging anomalies or platform issues and escalate them with evidence
- Maintain explicit records of asset status and completed actions"
- Accurately ingested assets; metadata records; taxonomy assignments; asset-request responses; duplicate or anomaly logs; archive and expiration updates.

📌 Digital Content Management Analyst (Mumbai)
🏢 Accenture
📍 Mumbai