Digital Analyst

Experience

4–8 Years

Location

Gurgaon/ Hybrid

Role Overview

We are looking for a highly analytical and business-oriented Digital Analyst to join our analytics team. The ideal candidate will have hands-on experience with leading digital analytics platforms such as Adobe Analytics, Google Analytics 4 (GA4), Mixpanel, Amplitude, Contentsquare, and Heap.

This role requires someone who can go beyond reporting and transform data into actionable business insights. The candidate should possess strong analytical thinking, customer-centric problem-solving skills, and the ability to communicate complex findings through compelling storytelling and presentations.

Key Responsibilities

Digital & Customer Journey Analytics

Analyze customer behavior across web and digital platforms to identify opportunities for growth and optimization.

Conduct Customer Journey Analysis to understand user paths, friction points, and conversion drivers.

Perform Funnel Analysis to identify drop-offs and improve conversion performance.

Execute Cohort Analysis to evaluate user retention, engagement, and lifecycle trends.

Build and manage advanced Segmentation frameworks for customer and behavioral analysis.

Measure and optimize the overall Digital Experience across customer touchpoints.

Analyze user interactions, engagement metrics, and behavioral trends to drive data-backed decisions.

Insights & Recommendations

Translate complex datasets into meaningful business insights and actionable recommendations.





Partner with business stakeholders to identify opportunities for improving customer acquisition, engagement, retention, and conversion.

Develop data-driven hypotheses and support experimentation and optimization initiatives.

Present findings, recommendations, and business impact to stakeholders and leadership teams.

Reporting & Visualization

Design and maintain executive dashboards and performance reports.

Develop automated reporting solutions using visualization tools.

Create compelling data stories that effectively communicate trends, opportunities, and business impact.

Ensure data accuracy, consistency, and governance across reporting frameworks.

Stakeholder Management

Collaborate with Product, Marketing, Customer Success, and Business teams to define measurement strategies.

Gather business requirements and convert them into analytical frameworks and KPIs.

Communicate analytical findings clearly to both technical and non-technical audiences.

Required Skills & Experience

Analytics Platforms

Hands-on experience with one or more of the following:

Adobe Analytics

Google Analytics 4 (GA4)

Mixpanel

Amplitude

Contentsquare

Heap Analytics

Core Analytics Skills

Customer Journey Analysis

Funnel Analytics

Cohort Analysis

Segmentation & Behavioral Analytics





Web Analytics

Product Analytics

Retention & Engagement Analysis

Conversion Rate Optimization (CRO)

Digital Experience Analytics

Technical Skills

Strong SQL skills for data extraction, transformation, and analysis.

Experience working with large datasets from multiple sources.

Proficiency in visualization and dashboarding tools such as:

Power BI

Tableau

Looker Studio

Looker

Qlik Sense (preferred)

Understanding of data models, metrics, dimensions, and KPIs.

Business & Communication Skills

Solid business acumen and ability to connect analytics with business outcomes.

Excellent storytelling and insight-generation capabilities.

Ability to convert data into actionable recommendations.

Strong presentation and stakeholder management skills.

Excellent verbal and written communication skills.

Preferred Qualifications

Experience working in Digital Analytics, Product Analytics, Customer Experience Analytics, or Marketing Analytics environments.

Exposure to experimentation and A/B testing programs.

Understanding of customer lifecycle and retention strategies.

Experience working with cross-functional business and technology teams.

Key Success Metrics

Quality and impact of insights generated.

Improvement in customer journey and conversion metrics.

Adoption and effectiveness of dashboards and reporting frameworks.

Stakeholder satisfaction and business impact from analytical recommendations.

Accuracy and timeliness of analytical deliverables.

📌 Digital Analyst (Gurugram)
🏢 Scaletrix.AI
📍 Gurugram