Role & responsibilities

Creative Direction

- Translate marketing and business briefs into strong creative concepts and visual ideas.
- Develop integrated campaign ideas that can work across digital, social, video, print, outdoor and hospital touchpoints.
- Establish the visual treatment, creative direction and overall look and feel for key campaigns.
- Ensure that creative work remains contemporary, differentiated and consistent with the Fernandez brand.
- Actively contribute ideas rather than functioning only as a reviewer or supervisor.

Video & Multimedia

- Lead creative development of videos, reels, doctor-led content, patient stories, explainers, brand films and campaign videos.
- Develop or guide concepts, scripts, storyboards, shot structures and visual treatments.
- Direct internal and external video shoots where required.
- Guide the multimedia team on framing, lighting, sound, storytelling and production quality.

Preferred candidate profile

- Approximately 1015 years of experience in creative, advertising, video, multimedia or integrated brand communication.
- Experience from an advertising agency, creative studio, production house or solid consumer brand environment.




- Strong understanding of video storytelling and production is essential.
- Ability to develop concepts, scripts, storyboards and visual treatments.
- Experience directing shoots and providing detailed edit feedback.
- Strong understanding of design, typography, photography and visual communication.
- Comfortable working across social media, digital, films, print and offline communication.
- Experience leading designers and video/multimedia resources.
- Ability to balance creative ambition with timelines and budgets.
- Strong stakeholder and presentation skills.

Healthcare experience is desirable but not mandatory.

Portfolio Requirement

Candidates must submit a portfolio or showreel demonstrating:

- Brand or integrated campaigns
- Video / film work
- Social and digital content
- Creative concepts and visual treatments
- Design direction
- Photography or visual storytelling
- Work across multiple communication channels

Applications without a relevant portfolio/showreel may not be considered. Kindly share your CV and portfolio to [email protected]

📌 Creative & Multimedia Lead - Hyderabad
🏢 FERNANDEZ FOUNDATION
📍 Hyderabad