Key Deliverables:

1. Product Packaging & Label Design: Redesign primary containers (bottles, jars, pouches) and secondary packaging (boxes, inserts, unboxing experience) across our entire product line.
2. Website UI/UX Redesign: Overhaul site aesthetic, typography, imagery guidelines, and digital components for maximum conversion and brand immersion.
3. Social Media Visual Direction: Establish a cohesive visual language, grid aesthetic, and content templates for Instagram and Meta campaigns.
4. Content & Shoot Direction: Create visual mood boards and direct product photography, lifestyle shoots, and videography.

Technical Requirements & Tool Proficiency:

- Expert proficiency in core design software:
- Adobe Illustrator (Mandatory for vector artwork, custom typography, label layouts, and print-ready die-lines)
- Adobe Photoshop (Mandatory for high-end image retouching, color grading, and campaign compositing)
- Adobe InDesign (Mandatory for multi-page print layouts, product inserts,



box sleeves, and brand books)
- Working knowledge of UI/UX design tools (Figma) and 3D packaging preview software (Pacdora/Esko) is a strong plus.

Experience & Qualifications:

- 5+ years of creative leadership or senior art direction in D2C businesses.
- A strong portfolio demonstrating full-brand creation or complete visual overhauls (packaging + web + social).
- Deep understanding of print production processes, packaging materials, color profiles (CMYK vs. RGB), and e-commerce best practices.
- Robust passion for content creation and authentic storytelling.

How to Apply Interested candidates are requested to send the following to [email protected]

Resume

Portfolio

Expected Salary

Only shortlisted candidates will be contacted.

Work Location: In person

📌 Creative Director (Thiruvananthapuram)
🏢 Acharya Panchakarma and Traditional Kerala Ayurveda Private
📍 Thiruvananthapuram