Job Title: Copywriter – Social Media & Content

Location: Mumbai

Role Overview

We are looking for a creative and versatile Copywriter – Social Media & Content who can develop compelling, platform-specific copy across social media, digital and WhatsApp.

The role requires someone who understands that every platform has its own language, audience, format, and purpose . Content should not simply be repurposed from one channel to another; the writer should be able to adapt the thought, tone, storytelling, and format to suit each platform while maintaining a consistent brand voice.

The ideal candidate will have a strong command of language, an instinct for storytelling, an understanding of social media trends, and the ability to write everything from sharp social captions and on-image copy to long-form articles, founder-led LinkedIn posts, website content and communication campaigns.

Key Responsibilities

1. Social Media Copywriting

Develop original, platform-specific copy for the organisation's social media channels, including:

- Instagram
- YouTube
- LinkedIn – company/event pages
- LinkedIn – founder profiles
- Wikipedia and other relevant digital profiles

Create copy for:
- Social media captions
- On-image copy and headlines
- In-video copy and scripts
- Reels and short-form video content
- Social posts and campaign communication
- Event announcements and promotions
- Brand and campaign storytelling

Ensure that content is created specifically for each platform , rather than directly repurposed across channels. 2. LinkedIn Content

Develop differentiated content for both company/event pages and founder-led communication , including:

- Page posts
- Founder posts
- Thought-leadership content
- Event and business updates
- Industry perspectives and observations
- Company milestones and announcements
- Campaign-led content

Develop a distinct voice for founder communication while maintaining alignment with the overall brand tone. 3.



Website Copy

Create clear, engaging and SEO-conscious website content, including:

- Website body copy
- Landing pages
- Event/IP pages
- Brand pages
- About Us content
- Service and offering pages
- Campaign and project descriptions

5. Bios & Profiles Develop and maintain copy for:

- Instagram bios
- LinkedIn profiles
- LinkedIn company/event pages
- Website About Us and brand sections
- YouTube channel descriptions
- YouTube About sections
- Founder and leadership profiles

Ensure all profiles communicate a consistent but platform-appropriate brand identity. 6. PR & Media Communication

Develop copy for external PR and media communication, including:

- PR WhatsApp messages
- Event announcements
- Media communication around launches, milestones and campaigns

Work closely with the PR/Marketing team to ensure messaging is clear, compelling and media-friendly. 7. Email & WhatsApp Communication

Write engaging and purposeful copy for:

- Marketing emails
- Event communication
- Promotional emails
- Internal/external campaign communication
- WhatsApp messages
- Event reminders and announcements
- Audience and stakeholder communication

Adapt the tone and length appropriately for each communication format and audience. Content & Brand Responsibilities

- Develop and maintain a consistent brand voice across communication channels.
- Understand the objective behind each piece of communication before developing the copy.
- Translate marketing briefs and creative concepts into sharp, engaging copy.
- Collaborate with designers, videographers,



social media managers, marketers, PR teams and business teams.
- Work closely with the creative team to ensure copy and visual communication complement each other.
- Proofread and edit content for grammar, clarity, tone and consistency.
- Stay updated on social media trends, emerging formats, cultural conversations and evolving digital language.
- Identify opportunities to turn events, projects, campaigns and business milestones into strong content stories.
- Ensure all content is audience-relevant, brand-aligned and appropriate to the platform.

Key Skills & Competencies

- Excellent written and verbal communication skills.
- Strong command of English grammar, vocabulary and sentence structure.
- Ability to write in multiple tones and voices.
- Strong storytelling and conceptual thinking ability.
- Ability to write both short-form and long-form content.
- Solid understanding of Instagram, LinkedIn and YouTube content formats.
- Understanding of social media trends and digital-first communication.
- Ability to write sharp, concise and attention-grabbing copy.
- Strong proofreading and editing skills.
- Ability to understand a brief and independently develop relevant copy.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong attention to detail.
- Ability to collaborate effectively with creative and marketing teams.

Experience & Qualifications

- Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing or a related field.
- 3–6 years of experience in copywriting, content writing, social media, advertising, digital marketing, PR or a related field.
- Prior experience working with an advertising, creative, digital, social media, events or experiential marketing agency would be an advantage.
- A strong portfolio demonstrating social media, website, editorial and campaign copy is essential.

📌 Copywriter (Mumbai)
🏢 CAB Experiences
📍 Mumbai