MANAGER – CONTENT, PERFORMANCE MARKETING

Designation: Manager – Content, Performance Marketing

Department: Marketing / D2C

Location: Mumbai

ROLE SUMMARY

Kimirica is a luxury D2C brand offering premium products across Bath & Body, Skincare, Fragrances, Home, Wellness and Gifting . The Manager – Content, Performance Marketing will be responsible for creating high-converting, performance-led content across Meta, Google and other digital channels.

The role requires a strong understanding of consumer psychology, copywriting, brand storytelling and performance marketing , with the ability to turn product features and consumer insights into compelling content that drives clicks, engagement and conversions while maintaining Kimirica’s premium brand voice.

KEY RESPONSIBILITIES

- Develop performance marketing content and copy for Meta, Google and other digital platforms, including ad copies, headlines, hooks, CTAs, product messaging and campaign concepts.
- Write and develop high-performing scripts and content concepts for Reels, UGC, video ads, static creatives, carousels and other performance-focused formats.
- Translate product benefits, USPs, consumer insights and offers into compelling, conversion-focused communication while maintaining Kimirica’s luxury brand positioning.
- Work closely with Performance Marketing, Creative, Brand and E-commerce teams to develop content based on campaign objectives, customer journeys and platform requirements.




- Analyse content and creative performance such as CTR, engagement, conversion and ROAS to identify winning messaging, hooks and content formats and continuously improve copy.
- Build and maintain a content testing framework , experimenting with different hooks, messaging, storytelling angles, CTAs and creative formats to improve campaign performance.

KEY SKILLS & COMPETENCIES
- Excellent copywriting and content writing skills with a strong understanding of performance marketing.
- Strong understanding of Meta and Google advertising formats , ad copy requirements and digital consumer behaviour.
- Ability to write short-form, conversion-focused content without compromising brand tone and storytelling.
- Strong understanding of hooks, CTAs, UGC, video scripts, storytelling and creative concepts .
- Ability to use performance data and consumer insights to improve content and messaging.
- Strong communication, creative thinking and collaboration skills.

QUALIFICATIONS
- Graduate/Postgraduate in Marketing, Advertising, Communications, Journalism, Mass Media, English or a related field.
- Prior experience in D2C, E-commerce, Beauty, Personal Care, FMCG, Lifestyle or Luxury brands will be preferred.
- Proven experience in performance marketing content, copywriting or digital content , preferably for Meta and Google campaigns.
- A robust portfolio demonstrating performance ad copies, scripts, campaign concepts and conversion-focused content is preferred.

📌 Content Manager –CC Background Mandatory) (Mumbai)
🏢 Kimirica
📍 Mumbai