Role Summary

Support the building and scaling of the influencer marketing channel for a premium consumer brand - working closely with the brand and agency partners to shape the influencer ecosystem, content strategy, and execution.

Key Responsibilities

. Support in developing the influencer marketing strategy aligned to the brand's positioning, personality and business objectives.

. Identify relevant influencer profiles and build a strong creator ecosystem across categories and cohorts.

. Develop content pillars, narratives and influencer briefs to bring the brand story to life consistently.

. Work with creators and agencies on scripting, content development and execution while retaining creator authenticity.

. Coordinate across the brand, agencies and influencers to ensure seamless and high-quality execution.

. Track campaign performance and help establish benchmarks to improve influencer and agency effectiveness.

. Stay closely plugged into emerging creators, content formats,



platforms and trends to identify new opportunities.

. Contribute to building scalable ways of working and playbooks as the influencer channel evolves.

Experience & Profile

. 2 years of experience in influencer marketing, digital/social marketing, content or brand building, preferably with a consumer brand or digital agency.

. Strong understanding of the creator ecosystem, social media and digital content trends.

. Good creative and brand sensibility with the ability to translate brand thinking into engaging content.

. Highly hands-on, energetic and comfortable working in a quick-paced, ambiguous environment.

. A self-starter who takes ownership, goes beyond briefs and is excited to build rather than simply execute.

- Passionate about brands, culture, creators and creating differentiated consumer experiences.

📌 Consultant - Influencer Marketing (Contractual role) (Mumbai)
🏢 Godrej Properties
📍 Mumbai