? Were Hiring | Chief Marketing Officer (CMO) / Chief Digital Growth Officer.

? Location: Noida, NCR

? Employment Type: Full-Time

? Company: GoodVeda

Goodveda is a growing consumer-health company combining Ayurveda, nutrition science and lifestyle interventions to help people manage chronic metabolic health conditions.

We are looking for a highly entrepreneurial, data-driven Chief Marketing Officer with proven experience scaling an Ayurveda, nutrition or nutraceutical business through profitable customer acquisition and high-impact content marketing.

This is a hands-on growth leadership role, not a conventional brand-management position.

? What were looking for:

- 6–10+ years of relevant marketing experience
- Strong expertise in Meta Ads, Google Ads, and performance marketing
- Proven experience scaling D2C businesses and managing marketing budgets
- Strong understanding of CAC, ROAS, LTV, and acquisition profitability
- Experience in content strategy, influencer marketing, and customer acquisition
- Leadership experience across marketing, creative, and growth teams.

1. Profitable Customer Acquisition — Primary Responsibility

- Own and scale performance marketing across Meta, Google, YouTube, affiliates, influencers and emerging channels.
- Manage acquisition budgets with clear accountability for CAC, MER, delivered revenue and contribution margins.
- Develop channel-level profitability tracking from advertising spend to lead generation, sales conversion, order delivery and repeat purchase.
- Optimize lead quality, landing pages, offers, funnels, AOV and conversion rates.
- Work closely with sales teams to improve lead-to-order conversion and delivered-order percentages.
- Build scalable customer acquisition while maintaining profitability.
- Identify and test new acquisition channels to reduce dependency on existing platforms.

2.



Content Planning & Marketing

- Own the overall content strategy and monthly/quarterly content calendars.
- Build a high-output creative engine for performance advertisements, short-form videos, educational content, testimonials, UGC, expert-led content and influencer campaigns.
- Translate customer insights, health concerns and consumer behaviour into compelling marketing narratives.
- Establish a systematic process for creative research, scripting, production, testing and optimization.
- Build category-specific content strategies across diabetes, weight management, liver health and other consumer-health segments.
- Collaborate with doctors, nutritionists, Ayurvedic experts, creators and internal content teams.
- Develop organic growth across Instagram, YouTube, search and other relevant platforms.

3. Marketing Strategy & Brand Growth

- Build Goodveda into a recognized and trusted consumer-health brand.
- Develop differentiated positioning combining Ayurveda, nutrition science and lifestyle intervention.
- Plan product launches, category campaigns and seasonal marketing initiatives.
- Lead influencer, affiliate, creator and customer-advocacy programs.
- Develop CRM, WhatsApp, remarketing and customer lifecycle marketing.
- Improve repeat purchase, customer retention and lifetime value.
- Ensure all health-related advertising and product claims comply with applicable regulations.

4. Leadership & Execution

- Lead performance marketing, creative,



content, social media, influencer and marketing analytics functions.
- Establish weekly performance reviews and monthly marketing plans.
- Build strong coordination between Marketing, Sales, Health Coaching and Operations.
- Implement AI-driven tools for creative development, research, analytics and campaign optimization.
- Own marketing budgets, agency performance and team productivity.

Preferred Experience

- Experience with Ayurveda/nutrition brands using online consultation or telecalling-assisted sales.
- Experience with chronic-health products or condition-specific consumer acquisition.
- Experience scaling marketing spends while improving profitability.
- Experience building in-house creative and performance marketing teams.

Key Performance Indicators

- Profitable new-customer acquisition and delivered revenue
- Customer acquisition cost and marketing efficiency ratio
- Contribution margin after acquisition costs
- Lead quality and lead-to-delivered-order conversion
- Content production and winning-creative velocity
- Organic and branded customer acquisition growth
- Repeat purchase and customer lifetime value

? Your mission: Build a scalable, profitable growth engine and help GoodVeda reach more customers through impactful marketing and cutting-edge growth strategies.If you have the right experience and are passionate about building consumer-health brands, wed love to connect!

? Interested candidates can share their resume along with a brief summary of brands scaled, marketing budgets managed, and key growth results achieved.

[email protected].

? Noida | Full-Time

- #Hiring #CMO #ChiefMarketingOfficer #DigitalMarketing #PerformanceMarketing #GrowthMarketing #D2C #Ayurveda #Nutraceuticals #GoodVeda #NoidaJobs

📌 Chief Marketing Officer (Noida)
🏢 Goodveda
📍 Noida