Location: Udyog Vihar, Gurugram

Employment Type: Full time

Salary: ₹25,000 – ₹50,000 per month

Experience: 2–5 Years

Department: Creative / Design

About the Role

We are looking for a Campaign / Graphic Designer who can think beyond making individual artworks.

The candidate should be able to understand a brand or campaign brief, identify the communication challenge and translate it into a strong visual concept.

The role involves creating campaign key visuals, social media communication, digital campaigns, print communication, outdoor creatives, event collaterals and brand assets.

We need a designer who understands the difference between making something look attractive and creating communication that actually works.

Key Responsibilities

- Understand creative and campaign briefs.
- Develop visual concepts and campaign directions.
- Create strong campaign Key Visuals (KVs).
- Build moodboards and visual territories before execution.
- Design social media posts and carousels.
- Create digital advertisements and banners.
- Design brochures, leaflets, posters and other print communication.
- Create event collaterals, standees, backdrops and branding materials.
- Develop OOH and large-format communication.
- Create product-centric and brand-centric campaigns.
- Adapt master creatives across multiple formats while maintaining consistency.
- Work closely with Creative Directors, Copywriters, Video Editors and Account/Project teams.
- Maintain consistency in typography, colour, composition and overall brand identity.
- Prepare production-ready files for print and digital use.
- Understand feedback and make revisions without compromising the fundamental design quality.





Campaign Thinking The designer should be able to think beyond: “What should this post look like?”

and instead think:

“What is the communication idea, and how can it become a campaign?”

A strong candidate should be able to take one campaign idea and extend it into:

Master KV → Social Media → Carousel → Reel Direction → Digital Ads → OOH → Print → Event Communication while maintaining a recognizable campaign language.

AI & Generative Design Skills

AI should be used as a creative production tool rather than a replacement for design fundamentals.

Candidates should be comfortable with:

- AI image generation
- Prompt engineering
- Concept visualization
- Campaign visual exploration
- Product visualization
- Background/environment generation
- Generative fill
- Image extension
- Object addition/removal
- Image manipulation
- AI moodboard creation
- Creating visual references for shoots/video teams
- Developing multiple visual directions quickly

Experience with Adobe Firefly, Photoshop Generative AI, Midjourney, ChatGPT, Gemini, or equivalent tools is preferred. Raw AI output should not be treated as finished artwork. Candidates must have the design skills to refine AI-generated material into professional communication.

Software Skills

Must Have: Adobe Photoshop and Adobe Illustrator.

Good to Have:



Adobe InDesign, After Effects, Figma, and relevant generative AI tools.

Core Design Skills

Candidates should have strong command over:

- Visual hierarchy
- Typography
- Composition
- Colour theory
- Layout
- Image manipulation
- Retouching
- Branding
- Campaign design
- Print design
- Digital design
- Visual storytelling
- Negative space and balance

Knowledge of RGB, CMYK, resolution, bleed, print production and digital specifications is expected.

What We Are Looking For

- Strong conceptual thinking
- Strong visual taste
- Ability to think in campaigns rather than isolated artworks
- Attention to detail
- Understanding of advertising and branding
- Ability to interpret briefs independently
- Ability to present multiple creative directions
- Fast execution without sacrificing quality
- Comfortable receiving and responding to feedback
- Ability to manage multiple assignments simultaneously
- Curiosity about AI and emerging creative technologies
- Ownership of work from concept through final artwork

Portfolio Requirement A portfolio is mandatory. We would prefer portfolios that demonstrate campaign thinking, not just a collection of unrelated designs.

Candidates should ideally be able to explain:

Brief → Problem → Idea → Visual Approach → Execution → Campaign Extensions

Compensation

₹25,000 – ₹50,000 per month

Final compensation will depend on experience, portfolio quality, conceptual ability, campaign thinking, design execution, and AI capabilities.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time
- Provident Fund

Work Location: In person

📌 CAMPAIGN / GRAPHIC DESIGNER (Gurugram)
🏢 Adiz marketing solutions
📍 Gurugram