The Business Development Executive (BDE) plays a key role in identifying new business opportunities, building client relationships, and driving revenue growth for the organization. The role requires a strong understanding of digital marketing services, CRM tools, and lead generation software to manage the complete sales cycle — from prospecting to client onboarding.

Key Responsibilities

- Lead Generation & Prospecting:

Identify and engage potential clients through CRM tools, online research, networking, and professional platforms like LinkedIn.
- Client Relationship Management:

Build and maintain long-term relationships with clients by providing solutions aligned with their digital marketing goals.
- Sales Presentations & Pitches:

Conduct virtual and in-person meetings, product demos, and presentations using authorized software and communication tools.
- Proposal Development:

Prepare customized business proposals, quotations, and project timelines in collaboration with the digital marketing team.
- Negotiation & Closure:

Handle pricing discussions, contract negotiations, and ensure successful deal closures in compliance with company policies.
- Project Coordination:

Collaborate with internal teams (Design, SEO, Content, Web Development, and Video Production) to align client requirements and ensure timely project delivery.
- Performance Reporting:

Use CRM dashboards and analytics tools to generate weekly and monthly sales performance reports.
- Market Research & Analysis:

Stay updated on industry trends, competitors,



and emerging digital marketing technologies to identify new business opportunities. Authorized Software & Tools Used

- CRM Software: HubSpot / Zoho CRM / Salesforce
- Marketing Automation: Mailchimp / ActiveCampaign / Meta Business Suite
- Communication Tools: Google Workspace / Slack / Microsoft Teams
- Project Management: Asana / Trello / ClickUp
- Data & Analytics: Google Analytics, SEMrush, and Excel/Sheets dashboards
- Proposal & Documentation: Microsoft Office 365 / Canva for Business / Adobe Acrobat Sign

Qualifications & Requirements

- Bachelor’s Degree in Marketing, Business Administration, or related field.
- Minimum 1-2 years of experience in Business Development or Sales within the Digital Marketing / IT industry.
- Robust understanding of digital marketing concepts (SEO, PPC, SMM, Web Development, Content Marketing).
- Proficient in using CRM and project management software.
- Excellent communication, presentation, and negotiation skills.
- Target-driven, analytical thinker, and team-oriented professional.

Key Skills

- B2B / B2C Sales
- Client Relationship Management
- Digital Marketing Knowledge
- Lead Conversion Strategy
- Business Analysis & Reporting
- Communication & Negotiation
- CRM & Software Proficiency

Performance Metrics

- Monthly Qualified Leads & Conversion Rate
- Client Retention and Account Growth
- Revenue and Sales Target Achievement

Career Growth Path Business Development Executive → Senior Business Development Executive → Business Development Manager → Sales & Strategy Head

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Business Development Executive (BDE) (Puducherry)
🏢 thooya Vortex
📍 Puducherry