Business Development Executive – IT Services & Software

We are looking for a dynamic and results-oriented Business Development Executive to drive business growth for our IT services and software solutions. The ideal candidate will be responsible for identifying new business opportunities, generating qualified leads, building strong client relationships, understanding customer requirements, and converting prospects into long-term clients.

The candidate should have a strong understanding of the IT services/software industry, excellent communication and negotiation skills, and the ability to manage the complete business development cycle—from prospecting and lead generation to proposal, negotiation, and closure.

Key Roles & Responsibilities1. Business Development & Lead Generation

- Identify and develop new business opportunities through outbound prospecting, networking, referrals, LinkedIn, email campaigns, databases, events, and other channels.
- Research target markets, industries, companies, and decision-makers to identify potential clients.
- Generate qualified leads for IT services, software development, and technology solutions.
- Build and maintain a healthy sales pipeline to achieve monthly and quarterly revenue targets.
- Conduct market research and identify emerging business opportunities, customer needs, and industry trends.
- Develop strategies for entering new markets and acquiring new customers.

1. Client Acquisition & Sales

- Contact prospective clients through calls, emails, LinkedIn, meetings, and other communication channels.
- Understand client business challenges and identify suitable technology solutions.
- Present the company's IT services, software products, and technology capabilities to prospective clients.
- Schedule and conduct discovery calls, product/service presentations, and business meetings.
- Prepare and deliver sales presentations, proposals, quotations, and commercial offers.
- Follow up consistently with prospects and move opportunities through the sales funnel.
- Negotiate pricing, contracts, scope, and commercial terms in coordination with management.
- Convert qualified prospects into paying customers and achieve assigned sales targets.

1. IT Services & Solution Selling

- Develop a good understanding of services such as:
- Custom software development
- Web and mobile application development
- Cloud solutions
- SaaS products
- UI/UX development
- ERP/CRM solutions
- IT consulting
- Software maintenance and support
- Digital transformation solutions
- Dedicated development teams / IT staff augmentation




- Understand client requirements and coordinate with technical teams to determine the appropriate solution.
- Translate business requirements into clear project requirements for internal technical teams.
- Participate in solution discussions, demonstrations, estimation, and proposal preparation.

1. Client Relationship Management

- Build and maintain strong, long-term relationships with existing and prospective clients.
- Act as a key point of contact during the business development and sales process.
- Understand customer expectations and ensure smooth communication between clients and internal teams.
- Identify opportunities for upselling, cross-selling, renewals, and additional services.
- Maintain regular communication with key accounts to identify future business opportunities.

1. Proposal & Sales Documentation

- Prepare professional proposals, presentations, Statements of Work (SOW), quotations, and other sales documents.
- Coordinate with technical, project management, finance, and management teams to prepare accurate proposals.
- Ensure proposals clearly communicate the business value, technical approach, timelines, deliverables, and commercial terms.

1. CRM & Sales Reporting

- Maintain accurate and up-to-date lead, prospect, and opportunity information in the CRM.
- Track activities, follow-ups, meetings, proposals, negotiations, and closures.
- Prepare regular sales pipeline and business development reports.
- Monitor conversion rates, sales targets, revenue forecasts, and opportunity stages.
- Maintain a structured database of prospects and clients.

1. Market & Competitor Analysis

- Monitor competitors, their services, pricing, positioning, and marketing strategies.
- Identify market trends and new technologies relevant to the company's offerings.
- Provide insights to management regarding customer demand, market opportunities, and competitive positioning.

1. Strategic Partnerships

- Identify potential technology partners, resellers, agencies, consultants, and strategic business partners.
- Develop mutually beneficial partnerships to generate new business opportunities.
- Explore channel sales, referral partnerships, and strategic alliances.

Key Performance Indicators (KPIs)



The Business Development Executive will typically be measured on:
- Number of qualified leads generated
- Number of new client meetings/demos
- Sales pipeline value
- Proposal/quotation conversion rate
- Number of new clients acquired
- Monthly/quarterly revenue generated
- Achievement of sales targets
- Average deal size
- Sales conversion rate
- Customer retention and repeat business
- Upselling and cross-selling revenue
- Accuracy and consistency of CRM reporting

Required Skills & Qualifications
- MBA/BBA Marketing.
- 1–3 years of experience in business development, IT sales, software sales, or technology services.
- Strong knowledge of B2B sales and lead-generation techniques.
- Excellent verbal and written communication skills.
- Strong presentation, negotiation, and relationship-building skills.
- Ability to understand and explain IT/software solutions to business clients.
- Experience with CRM systems and sales tools.
- Strong follow-up and closing skills.
- Ability to work independently and meet sales targets.
- Good analytical and problem-solving abilities.
- Strong commercial awareness and business acumen.

Preferred Skills
- Experience selling software development or IT outsourcing services.
- Experience with international clients, particularly US, UK, Europe, Middle East, Australia, or APAC markets.
- Experience with LinkedIn Sales Navigator, email marketing, lead databases, and outbound sales.
- Familiarity with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar tools.
- Basic understanding of software development methodologies and technologies.
- Experience in preparing RFP/RFQ responses and technical/commercial proposals.
- Existing B2B network or client relationships is an advantage.

Soft Skills
- Excellent communication and interpersonal skills
- Confidence and professional approach
- Result-oriented mindset
- Robust negotiation and persuasion skills
- Persistence and effective follow-up
- Customer-focused approach
- Ability to build trust and rapport
- Time-management and organizational skills
- Ability to work collaboratively with technical and management teams

Role Structure Job Title: Business Development Executive

Department: Business Development / Sales

Industry: IT Services & Software

Employment Type: Full-time

Experience: 1–3 years

Reporting To: Business Development Manager / Sales Head / Director

Location: Thane Maharashtra

Pay: ₹11,000.00 - ₹41,000.00 per month

Benefits

- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Business Development Executive (BDE) (Thane)
🏢 Logicraftz Solutions
📍 Thane