Greetings from Mitsumi Distribution!!

We are hiring for North region.

We are looking for Experience Individual to join our team to drive sales and revenue of Split Air Conditioners across the assigned Delhi NCR territory

Ideal Candidate:

The ideal candidate is a field-oriented channel-sales skilled who already understands the Split AC market, has strong dealer relationships in Delhi NCR, is comfortable making daily market visits, can independently generate business, achieve revenue targets and aggressively follow up on collections.

Area Sales Manager / Business Manager

Location: Delhi NCR

Experience: 5 + years

Industry: Air Conditioning / Consumer Durables

Function: Field Sales / Channel Sales

Reporting To: Zonal Sales Manager / Sales Head

Job Purpose To drive sales and revenue of Split Air Conditioners across the assigned Delhi NCR territory by developing and managing dealers/distributors, generating orders, achieving sales targets, expanding market coverage, and ensuring timely collection of outstanding payments.

Key Responsibilities

1. Dealer & Distributor Management

- Manage and develop existing AC dealers and distributors.
- Identify and appoint new dealers in uncovered markets.
- Conduct regular dealer visits and maintain strong business relationships.
- Increase sales productivity and product mix across dealer outlets.
- Monitor dealer stock, billing, sell-out and market demand.

2. Sales & Revenue

- Achieve assigned monthly, quarterly and annual sales/revenue targets.
- Generate orders through regular market and dealer visits.
- Drive primary and secondary sales of Split ACs.




- Identify new business opportunities within the assigned territory.
- Ensure achievement of product-wise and dealer-wise sales objectives.

3. Market Development

- Expand distribution and dealer network in Delhi NCR.
- Conduct regular market surveys and identify potential dealers.
- Track competitor pricing, schemes, products and market activities.
- Ensure effective product display and visibility at dealer outlets.
- Provide market feedback to the management.

4. Collection & Receivables

- Follow up with dealers/distributors for outstanding payments.
- Ensure collections are received within agreed credit terms.
- Monitor dealer-wise outstanding and ageing.
- Minimize overdue payments and credit-risk exposure.
- Coordinate with accounts/internal teams for payment reconciliation.

5. Reporting & Administration

- Maintain daily market-visit reports.
- Submit dealer-wise sales and collection reports.
- Maintain sales pipeline and expected order bookings.
- Provide regular updates on competitor activity and market conditions.
- Ensure CRM/ERP data is updated accurately.

Candidate Profile Essential

- 5 +years of field/channel sales experience.
- Experience specifically in Split AC / RAC / Air Conditioning sales.
- Experience managing dealers and distributors.
- Proven track record of achieving sales/revenue targets.
- Experience in payment collection and receivables management.
- Strong knowledge of the Delhi NCR market.
- Willingness to travel extensively within the assigned territory.
- Good communication and negotiation skills.

Preferred Experience with well known brands or established AC distributors/dealers.

📌 Business /Area Sales Manager (Delhi)
🏢 Mitsumi Distribution
📍 Delhi