Department Sales / Retail Operations

Function Field Training & Retail Audit

Product Category Personal Care Products – Skincare, Bodycare & Haircare

Reporting To Sales / Business Head

Location Field-Based / Multi-Location

Travel Extensive travel across assigned GT & MT outlets

POSITION OVERVIEW

We are looking for a dynamic, field-oriented BA Trainer cum Store Auditor who will be responsible for training,

developing and independently monitoring Beauty Advisors (BAs) deployed across our GT and MT retail network.

The candidate will work specifically with the company's Personal Care product portfolio comprising Skincare,

Bodycare and Haircare products.

The primary responsibility of the role is to ensure that BAs possess strong product knowledge, grooming standards, selling skills, customer-handling abilities and product-presentation techniques required to effectively sell Skincare, Bodycare and Haircare products, convert store visitors into customers and build repeat purchases.

The secondary responsibility is to conduct independent store-level audits across GT and MT outlets to assess BA performance, Personal Care product visibility, display standards, product assortment, SKU suitability, store suitability and overall retail execution.

This is a highly field-oriented position and requires extensive travel from store to store.

KEY RESPONSIBILITIES

A. BA Training & Development (Primary Responsibility)

- Conduct regular on-field training and coaching sessions for Beauty Advisors across assigned GT and MT stores.
- Train BAs on:

- Personal grooming and professional appearance.

- Detailed product knowledge of Skincare, Bodycare and Haircare products.

- Product ingredients, benefits, USPs, usage/application and suitability.

- Understanding different customer needs and recommending the appropriate Skincare, Bodycare or

Haircare product.
- Product demonstrations and effective communication.

- Selling techniques and customer conversion.

- Need identification and consultative product recommendation.

- Cross-selling and up-selling across the Personal Care portfolio.

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- Handling customer objections, queries and product-related concerns.

- Customer engagement and relationship building.

- Techniques to attract customers towards the brand and its products.

- Methods to encourage repeat purchases and customer retention.

3. Ensure BAs can confidently explain Skincare, Bodycare and Haircare products in simple, customer-friendly language.
- Conduct practical, role-play-based training wherever required rather than relying only on classroom/theoretical training.
- Identify individual BA skill gaps and provide targeted coaching and corrective training.
- Conduct periodic assessments/tests to evaluate BA knowledge and selling capability, including product knowledge of Skincare, Bodycare and Haircare categories.
- Track improvement in BA performance after training and provide feedback to the reporting manager.
- Ensure newly appointed BAs are adequately trained on the Personal Care product portfolio before being considered fully operational.

B. Independent Store Audit (Secondary Responsibility)

- Conduct independent and unannounced/periodic visits to GT and MT stores where company Personal Care products – Skincare, Bodycare and Haircare – are present.
- Audit the performance and conduct of deployed BAs independently.
- Verify whether BAs are:

- Present and available during assigned hours.

- Properly groomed and professionally dressed.





- Actively engaging with customers.

- Demonstrating adequate Skincare, Bodycare and Haircare product knowledge.

- Following appropriate selling techniques.

- Maintaining proper product presentation.

4. Check whether Personal Care products are:
- Properly displayed.

- Visible to customers.

- Correctly arranged.

- Properly priced/tagged where applicable.

- Free from damaged, expired or unsaleable stock.

- Supported by appropriate POSM/display material where applicable.

5. Evaluate whether the Personal Care product assortment and SKU selection are appropriate for the particular store, customer profile and location.
- Assess whether the current store has adequate brand visibility and whether the existing space/placement is being effectively utilised.
- Identify poor-performing, unsuitable or strategically weak store locations and report the findings independently.
- Identify opportunities for:

- Additional Skincare, Bodycare or Haircare SKUs.

- Improved product placement.

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- Better product/category visibility.

- Additional display space.

- BA deployment or redeployment.

- Store replacement/expansion.

9. Verify whether actual store execution corresponds with the company's agreed retail standards and guidelines.
- Submit structured audit reports highlighting observations, deviations, photographs/evidence where required, corrective actions and follow-up requirements.

C. Retail Execution & Compliance

- Develop and maintain a standard BA & Store Audit Checklist for GT and MT outlets.
- Maintain records of store visits, BA performance, training conducted and audit observations.
- Escalate repeated BA performance issues, absenteeism, poor grooming, misconduct or non-compliance.
- Report discrepancies between approved store plans and actual store-level execution.
- Monitor whether Personal Care product visibility and display standards are consistently maintained across outlets.
- Follow up on previously identified audit observations and verify whether corrective action has actually been implemented.
- Provide management with independent field-level feedback rather than relying solely on information provided by the sales team or BA.

D. Market & Customer Feedback

- Gather direct market feedback during store visits regarding:

- Customer preferences for Skincare, Bodycare and Haircare products.

- Frequently requested products/SKUs.

- Customer objections and concerns.

- Competitor activity.

- Pricing/positioning observations.

- Product visibility.

- Retailer feedback.

2. Identify recurring customer questions or objections relating to Skincare, Bodycare and Haircare products and incorporate them into BA training.
- Report relevant competitor displays, promotions and retail practices observed during field visits.
- Provide practical recommendations to management for improving BA productivity and Personal Care retail execution.

KEY PERFORMANCE INDICATORS (KPIS)

The performance of the BA Trainer cum Store Auditor will be evaluated on:

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Focus Area Performance Indicators





Training & Development • Number and quality of BA training sessions conducted

- Improvement in BA Skincare, Bodycare and Haircare product

knowledge
- Improvement in BA selling skills and customer handling

- BA grooming and professional standards

- Improvement in BA conversion and selling effectiveness

Audit & Retail Execution • Coverage of assigned GT/MT stores
- Number and quality of independent store audits completed

- Accuracy and quality of audit reporting

- Identification and closure of store-level deviations

- Improvement in Personal Care product visibility and display

compliance
- Accuracy of store/SKU suitability assessments

- Timely identification of poor-performing or unsuitable stores

- Quality of actionable market and competitor feedback provided to

management
- Follow-up and closure of corrective actions

CANDIDATE PROFILE

Educational Qualification

- Graduate preferred.

- Qualification in Cosmetology, Beauty & Wellness, Retail, Hospitality, Sales, Marketing or a related field

will be an advantage.

Experience

- 2–5 years of relevant experience in Beauty Advisor training, retail training, field sales, retail operations,

cosmetics, Personal Care, FMCG or store auditing.
- Candidates with experience working specifically with Skincare, Bodycare, Haircare, Cosmetics or

Personal Care brands will be strongly preferred.
- Prior experience managing or training Beauty Advisors will be strongly preferred.

Required Product Knowledge The candidate must demonstrate a good understanding of Personal Care products, specifically:
- Skincare

- Bodycare

- Haircare

Candidates who have previously trained or managed BAs/promoters for brands operating in these categories will be preferred.

Required Skills

- Excellent communication and presentation skills.

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- Strong knowledge of Skincare, Bodycare and Haircare products.

- Good understanding of Personal Care retail selling and customer psychology.

- Ability to train and motivate frontline employees.

- Strong observation and auditing skills.

- Ability to independently assess store performance.

- Commercial understanding of GT and MT retail.

- Strong reporting and documentation skills.

- Comfortable with extensive travelling.

- Ability to work independently without requiring constant supervision.

- Strong interpersonal skills and professional conduct.

- Good command of English and Hindi; knowledge of regional languages will be an advantage.

IMPORTANT PERSONAL ATTRIBUTES The ideal candidate should be:
- Field-oriented rather than desk-oriented.

- Confident enough to train and correct frontline employees.

- Comfortable discussing and demonstrating Skincare, Bodycare and Haircare products with BAs and

customers.
- Observant enough to identify issues that may not be visible through sales reports.

- Independent and unbiased while conducting store audits.

- Commercially aware and able to distinguish between a genuinely poor-performing BA and a

structurally unsuitable store.
- Comfortable interacting with BAs, store staff, retailers, customers and management.

- Willing to travel extensively and spend the majority of working time in the market.

ROLE PHILOSOPHY

TRAIN → COACH → OBSERVE → AUDIT → IDENTIFY GAPS → CORRECT → REASSESS

Core Product Focus: PERSONAL CARE — SKINCARE | BODYCARE | HAIRCARE

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Versatile schedule
- Food provided
- Provident Fund

Work Location: In person

📌 BA trainer cum Store Auditor (Pitam Pura)
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📍 Pitam Pura