Key Requirements

Strong experience in 360° marketing, specifically within the real estate industry.

Candidates currently working at the GM / Sr. GM / AVP level will be preferred.

Should have robust experience in project marketing and managing multiple real estate projects.

Experience managing a large marketing team of approximately 80–90 members.

Exposure projects with ticket sizes of approximately ₹80–90 lakh.

Strong understanding of real estate marketing strategy, branding, lead generation, digital marketing, sales enablement, and project launches.

Candidates from East Pune are also acceptable.

Educational Qualification: Master's degree in any discipline preferred; candidates with a Civil Engineering background and relevant real estate experience may also be considered.

Industry Background: Candidates must have strong and relevant real estate experience.

Job Title – AVP – Marketing

Location – Pune

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We are looking for an experienced and strategic AVP – Marketing to lead the overall marketing function for one of the leading Real Estate Developers and drive marketing strategy across its residential, commercial, township, and plotted development portfolio.

The role will be responsible for strengthening the company’s brand, driving project positioning and launches, building a strong 360° marketing ecosystem, generating qualified demand, and ensuring marketing initiatives contribute directly to business growth and sales.

The ideal candidate should combine strong real estate marketing expertise, strategic thinking, digital/performance marketing capabilities, brand leadership, and commercial acumen.

Roles & Responsibilities -

- Develop and execute the overall marketing strategy for the company and its diverse project portfolio
- Lead 360° marketing initiatives across digital, performance, ATL, BTL, OOH, events, activations, PR, social media, and other relevant channels




- Drive brand strategy, positioning, communication, and brand consistency across all projects and customer touchpoints
- Lead marketing strategy for project launches, pre-launches, inventory releases, and ongoing sales campaigns
- Develop differentiated marketing strategies based on project type, target audience, micro-market, pricing, and business objectives
- Build a strong demand-generation engine to drive qualified leads, site visits, and sales opportunities across projects
- Lead digital and performance marketing initiatives across platforms including Google, Meta, programmatic, SEO, SEM, remarketing, and other relevant channels
- Work closely with Sales leadership to align marketing strategies with business targets, lead quality, conversion, and inventory movement
- Own marketing budgets and optimise spends across channels based on business objectives and ROI
- Define and monitor key marketing metrics including CPL, CPQL, cost per site visit, lead-to-visit conversion, marketing-to-booking conversion, and cost per booking
- Lead and manage creative, media, digital, performance, PR, activation, and other external agencies
- Develop customer insights and market intelligence to identify emerging trends, customer segments, competitive movements, and new growth opportunities
- Oversee marketing communication, creative development, project collateral, digital assets, campaigns, and customer-facing brand touchpoints
- Drive innovative marketing initiatives to strengthen brand visibility, customer engagement,



and market share
- Build and lead a high-performing marketing team, establishing clear KRAs, KPIs, review mechanisms, and performance standards
- Present marketing strategy, performance, budgets, insights, and recommendations to the senior management team

Must-Have Skills -

- Proven expertise in Real Estate Marketing and Project Marketing
- Strong experience in 360° marketing, digital/performance marketing, and lead generation
- Strong understanding of ATL, BTL, OOH, events, activations, PR, and brand management
- Proven experience in real estate project launches and go-to-market strategies
- Strong understanding of marketing-to-sales funnels and ROI-driven marketing
- Experience managing large marketing budgets and multiple external agencies
- Strong commercial and analytical acumen with the ability to link marketing initiatives to business outcomes
- Strong leadership, communication, stakeholder management, and team-management skills

Preferred Skills
- Experience handling marketing across multiple real estate projects and asset classes
- Experience across residential, commercial, township, and/or plotted developments
- Robust understanding of Pune real estate markets and customer segments
- Experience in building and scaling real estate brands
- Proven track record of driving marketing-led sales growth and improving customer acquisition efficiency
- Experience in managing integrated internal teams and multiple marketing agencies

Educational Background -

- MBA/PGDM in Marketing preferred
- Graduate/Postgraduate in Marketing, Business Administration, Mass Communication, or a related discipline from an AICTE-approved and/or UGC-recognized institution

Experience- 15 years, Relevant Experience- 10 years

Pay: ₹1,250,000.00 - ₹2,630,000.00 per year

Work Location: In person

📌 AVP Marketing | Real Estate | Baner | 15 + years (Pune)
🏢 Posimind consulting
📍 Pune