We are looking for an energetic and hands-on Assistant Manager Marketing & Business Development to help build and grow the drizzl brand across digital platforms, events, partnerships, and on-ground activations.

The ideal candidate should be someone who enjoys building a brand from the ground up, has strong networking and communication skills, and is comfortable taking ownership of activities ranging from identifying the right events and negotiating with organizers to coordinating stall setup and execution.

This role is ideal for a proactive, creative, and execution-oriented professional who enjoys working in a fast-paced consumer brand environment.

Key Responsibilities

Brand & Marketing

- Develop and execute branding and marketing initiatives for drizzl.
- Support the planning and execution of brand campaigns across online and offline channels.
- Plan and manage social media campaigns across Instagram, Facebook, and other relevant platforms.
- Work with internal teams, designers, agencies, and vendors to execute marketing campaigns and promotional activities.
- Ensure consistent brand visibility, communication, and positioning across all marketing channels and activations.

Social Media & Digital Marketing

- Coordinate social media campaigns and promotional activities.
- Work with content creators and designers to develop engaging brand content.
- Coordinate with marketing agencies for campaigns, creatives, digital promotions, and brand activities.
- Monitor campaign performance and identify opportunities for improving reach and engagement.
- Track competitor activities, market trends, and emerging marketing opportunities.

Influencer Marketing

- Identify relevant influencers and content creators aligned with the drizzl brand.
- Negotiate commercials and campaign terms with influencers.
- Coordinate influencer campaigns from planning through execution.




- Track campaign deliverables and evaluate campaign effectiveness.

Events & On-Ground Activations

- Identify and evaluate relevant events, exhibitions, food festivals, flea markets, colleges, gyms, corporate events, and other high-footfall opportunities for drizzl stalls and activations.
- Build relationships with event organizers and identify suitable opportunities for brand participation.
- Coordinate end-to-end stall booking, setup, branding, sampling, customer engagement, and execution.
- Personally coordinate on-ground activities to ensure smooth execution of events and activations.
- Manage product sampling and customer engagement initiatives.
- Coordinate with event organizers, venue teams, and other stakeholders.

Vendor & Agency Management

- Coordinate with vendors for:

- Printing

- Stall fabrication

- Branding materials

- Merchandise

- Promotional materials

- Other marketing requirements
- Negotiate with vendors and event organizers on pricing, commercials, timelines, deliverables, and requirements.
- Coordinate with designers and agencies for creatives and promotional materials.
- Ensure timely delivery and execution of marketing requirements.

Business Development & Partnerships

- Identify opportunities for brand collaborations, strategic partnerships, and co-marketing initiatives.
- Build and maintain relationships with event organizers, influencers, corporate organizations, colleges, gyms, and other potential partners.
- Explore new channels and opportunities to increase brand awareness,



customer acquisition, and product visibility.
- Support business development initiatives that contribute to brand growth.

Marketing Operations & Reporting

- Maintain the marketing and events calendar.
- Track marketing budgets, campaign expenses, vendor payments, and event-related costs.
- Monitor campaign and activation performance.
- Prepare basic reports on marketing activities, leads, engagement, reach, and outcomes.
- Ensure timely closure of campaigns, events, vendor requirements, and payments.

Preferred Candidate Profile We are looking for someone who:

- Is passionate about marketing, branding, and business development.
- Enjoys building and growing a consumer brand.
- Has strong networking, communication, negotiation, and relationship-management skills.
- Can proactively identify the right events and opportunities for brand promotion.
- Is comfortable speaking with event organizers, vendors, influencers, agencies, and potential partners.
- Is willing to personally coordinate and manage on-ground activations and events.
- Has strong execution skills and the ability to manage multiple activities simultaneously.
- Is creative, energetic, proactive, and comfortable working in a fast-paced environment.
- Is willing to travel locally within Bengaluru for events, meetings, and activations when required.

Qualification & Experience

- Graduate in any discipline from a recognized institution.
- 0-4 years of experience in marketing, brand management, business development, events, social media, influencer marketing, or a related field.
- Freshers with robust communication skills, networking ability, and relevant internships/projects may also be considered.
- Experience in FMCG, F&B;, beverages, D2C, consumer brands, events, or lifestyle brands will be an added advantage.

📌 Asst. Manager- Marketing & Business Development (Bengaluru)
🏢 Goyal Hariyana Associates
📍 Bengaluru