– AREA SALES MANAGER (ASM)

Job Title: Area Sales Manager

Department: Sales & Business Development

Location: India – Assigned Territory

Reporting To: Regional Sales Manager / National Sales Manager

Experience Required: 2–4 Years

Employment Type: Full-time

Education: Graduate in any discipline; MBA in Sales or Marketing preferred.

- Job Purpose The Area Sales Manager will be responsible for driving sales growth, managing distributors and channel partners, developing the assigned territory, and leading the field sales team to achieve business objectives. The role requires strong market knowledge, relationship management, sales planning, and execution capabilities to improve market coverage, product availability, and overall business performance.
- Key Roles & ResponsibilitiesA. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and execute sales plans to increase revenue, market penetration, and customer acquisition.
- Identify new markets, business opportunities, and potential channel partners.
- Monitor sales trends and take corrective action to achieve targets.
- Ensure effective implementation of company pricing, promotional schemes, and sales policies.

B. Distributor & Channel Partner Management
- Appoint, onboard, and develop distributors, dealers, and channel partners as per company requirements.
- Build and maintain solid business relationships with distributors and key customers.
- Ensure adequate stock availability, product visibility, and effective market coverage.
- Monitor distributor sales performance, inventory levels, secondary sales, and outstanding payments.
- Conduct regular distributor reviews and develop action plans to improve productivity.
- Ensure timely collection of payments and adherence to approved credit policies.

C. Sales Team Management
- Manage, guide, and motivate sales executives and field representatives within the assigned area.
- Set individual targets and monitor daily, weekly, and monthly performance.
- Conduct regular field visits and joint working with team members.




- Train the team on product knowledge, sales techniques, market development, and customer handling.
- Ensure disciplined execution of sales plans, reporting, and market visits.

D. Market Development & Competitor Analysis
- Identify new territories, customers, retail outlets, and business segments.
- Monitor competitor pricing, products, promotional activities, and market strategies.
- Improve market coverage, distribution reach, and customer engagement.
- Gather market feedback and share actionable insights with senior management.
- Support the launch of new products and execution of marketing initiatives.

E. Reporting & Business Planning
- Prepare daily, weekly, and monthly sales reports and business forecasts.
- Review sales achievements against targets and identify performance gaps.
- Maintain accurate records of distributor performance, sales activities, and collections.
- Coordinate with logistics, finance, marketing, and customer service teams to ensure smooth operations.
- Provide regular updates to management on territory performance and growth opportunities.

3. Key Performance Indicators (KPIs)

Performance will be measured against the following parameters:

- Sales Target Achievement: Achievement of assigned monthly and annual sales targets.
- Sales Growth: Revenue growth within the assigned territory.
- Distributor Development: Appointment of new distributors and improvement in existing distributor productivity.
- Market Coverage: Expansion of distribution reach and active customer base.
- Secondary Sales: Growth in sales from distributors to retailers or end customers, where applicable.
- Collection Efficiency: Timely recovery of outstanding payments and adherence to credit limits.




- Team Productivity: Achievement of individual and team sales targets.
- Market Development: Addition of new customers, outlets, or business accounts.
- Reporting Compliance: Timely and accurate submission of sales reports and forecasts.
- Customer & Channel Partner Satisfaction: Retention and development of productive business relationships.

4. Required Qualifications & Skills
- Graduate in any discipline; an MBA in Sales or Marketing is an added advantage.
- 2–4 years of relevant experience in sales, distribution, channel management, or business development.
- Experience in handling distributors, dealers, channel partners, and field sales teams.
- Strong understanding of territory management, sales planning, and target achievement.
- Good communication, negotiation, interpersonal, and relationship-building skills.
- Ability to analyse sales data and prepare performance reports using MS Excel and CRM tools.
- Strong problem-solving, execution, and decision-making abilities.
- Willingness to travel extensively within the assigned territory.

5. Desired Candidate Profile The ideal candidate should be self-motivated, target-oriented, commercially aware, and capable of managing distributor relationships while driving sales team performance. The candidate must demonstrate ownership, discipline, market-development capabilities, and a strong commitment to achieving business objectives.
- Compensation & Benefits

- Competitive salary based on qualifications and experience.
- Performance-based incentives linked to sales targets.
- Travel and conveyance reimbursement as per company policy.
- Opportunities for professional growth and career advancement.
- Other benefits as per company policy.

7. Application Process

Interested candidates may submit their updated resume along with details of current compensation, expected compensation, notice period, and relevant sales experience to the HR team.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Health insurance
- Provident Fund

Work Location: In person

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