Job Summary:

We are looking for a results-driven Amazon PPC & Marketing Specialist to manage and optimize our Amazon advertising campaigns globally while driving overall marketplace growth . The ideal candidate will have hands-on experience in Amazon PPC, keyword research, and data-driven marketing strategies to improve product visibility, conversions, and sales.

- This person will be working in Amazon Global e-commerce team and his main KRA would be to manage Amazon ads/PPC and digital marketing to grow our brands on Amazon global marketplace.

- CTC would be in the range of 12-15lakhs PA.

- Work location

MBC Infotech Park, D Building 9th & 10th Floor, MBC Compound, Road, Sainath Nagar, Kasarvadavali, Ghodbunder, Thane, Maharashtra 400615

Key Responsibilities:

Amazon PPC Management:

- Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
- Conduct keyword research and bid management to maximize ROAS and minimize ACoS.
- Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve ad efficiency.
- A/B test ad creatives, copy, and targeting to enhance performance.
- Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for campaign analysis and optimization.
- Meet and exceed monthly sales targets and KPIs related to product sales, conversion rates, and account performance.

Amazon Marketing & Growth Strategy:

- Develop and execute Amazon marketing strategies to drive traffic and sales.
- Optimize product listings, including titles, bullet points, descriptions, and A Content for better conversion rates.




- Monitor and improve organic ranking through SEO optimization and keyword tracking.
- Track competitor activity and industry trends to stay ahead in the Amazon marketplace.
- Manage promotions, deals, coupons, and other marketing initiatives to boost sales.
- Oversee brand communication, ensuring alignment with business goals and marketplace requirements. Develop and manage brand guidelines.
- Collaborate with marketing agencies, internal stakeholders (e.g., supply chain, product management), and external partners in planning and execution of organic and paid marketing campaigns.

Reporting & Performance Analysis:

- Generate weekly and monthly reports on ad performance, sales trends, and ROI.
- Identify key areas of improvement and provide strategic recommendations.
- Collaborate with internal teams to align marketing efforts with business goals.

Requirements:

- Experience: 5 years of hands-on experience in digital marketing, preferably with Amazon Marketing Services (AMS) , is highly preferred
- Skills: Solid analytical skills, proficiency in Amazon Advertising Console, and experience with tools like Helium 10, Jungle Scout, or DataDive.
- Knowledge: Deep understanding of Amazons A9 algorithm, keyword research, and bid management strategies.
- Other: Ability to multitask, adapt to changing trends, and work in a fast-paced environment.

Preferred Qualifications:

- Experience in e-commerce, particularly with Amazon global
- Familiarity with digital marketing is a plus
- Knowledge of external traffic strategies (Google Ads, Meta Ads, Influencer Marketing) is an advantage.
- Know-how of textile industry/home textile brands would be great.

📌 Amazon PPC & Marketing Specialist (Thane)
🏢 Indo Count Industries
📍 Thane