About the Role
We are looking for an entrepreneurial Head Adventure & Activities to build and lead the adventure, recreation and activity portfolio across our Creative Parks. The role will focus on creating high-energy, safe and commercially successful experiences that drive footfall, engagement and repeat visits.
Key Responsibilities
- Own the strategy, P&L; and growth of the Adventure & Activities business across parks.
- Conceptualise and launch current adventure, recreational and experiential activities for families, children, youth and corporate groups.
- Develop a differentiated activity mix including adventure, sports, games,challenges, wellness and immersive experiences.
- Identify and evaluate new activities based on consumer trends, park demographics, safety, feasibility and commercial potential.
- Build partnerships with activity operators, adventure brands, sports academies, equipment providers and experience creators.
- Drive revenue, utilisation, customer participation and repeat engagement across activities.
- Establish and maintain robust safety standards, SOPs, risk-management protocols and compliance systems.
- Work closely with Park Operations, Marketing, Revenue and Events teams to create seasonal programmes,
competitions and special experiences.
- Develop pricing, packages, memberships and corporate/school/group offerings to maximise utilisation.
- Lead vendor selection, commercial negotiations, activity setup and operational readiness.
- Build and manage a strong team of activity professionals and operators across the park network.
- Continuously refresh the activity portfolio to ensure something new is always happening across the parks.
Ideal Candidate
- 15+ years of experience in adventure, leisure, sports, recreation, experiential entertainment, hospitality or activity-led businesses.
- Proven experience in building and managing multiple activities/experiences across locations.
- Strong understanding of activity operations, safety, customer experience and unit economics.
- Experience in partnerships, vendor management and commercial negotiations.
- Strong entrepreneurial and creative mindset with the ability to conceptualise and scale new experiences.
- Strong P&L;, team management and execution capabilities.
- Comfortable working in a fast-growing, multi-city and hands-on environment.
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