Digital Marketing Specailist– Google & Meta Ads

- Key Responsibilities:

- Manage and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality leads and customer calls at an efficient cost.
- Handle keyword research, search terms, negative keywords, bidding, audiences and ad copy.
- Monitor CPL, qualified leads, conversion rate, sales, revenue, GP and ROAS.
- Identify and reduce wasted ad spend and improve campaign performance.
- Create and test new campaigns, ads, audiences and creatives.
- Manage remarketing and retargeting campaigns.
- Monitor competitors and identify new digital marketing opportunities.
- Coordinate with the sales team to improve lead quality and conversion.
- Track campaign performance and prepare weekly/monthly reports.
- Work with the creative team on ad banners,



videos and promotional content.

- Requirements:

- 2–5 years of hands-on experience in Google Ads and Meta Ads.
- Robust knowledge of Google Search Ads, Meta Lead Ads, remarketing and conversion tracking.
- Experience in lead generation and performance marketing.
- Strong analytical and problem-solving skills.
- Ability to manage campaigns independently and work with budgets.
- Experience with Google Analytics, Google Tag Manager and Looker Studio is an advantage.
- Experience with call-based lead generation, e-commerce or automotive/auto-parts businesses will be preferred.

📌 Digital Marketing Specialist (Thane)
🏢 Supportio Business Services Private
📍 Thane