- Key ResponsibilitiesIdentify and generate new business opportunities through cold calling, networking, referrals, LinkedIn, email, and other channels.
- Generate qualified leads for Digital Marketing, Social Media Marketing, Website Development, SEO, Google Ads, Meta Ads, Branding, Video Production, CRM Development, and other agency services.
- Conduct meetings with potential clients to understand their business requirements, challenges, and marketing objectives.
- Prepare and present business proposals, quotations, presentations, and customized marketing packages.
- Explain the agency's services, pricing, deliverables, timelines, and value proposition to prospects.
- Conduct sales presentations, client meetings, online demos, and negotiations.
- Follow up consistently with prospects and move leads through the sales pipeline from enquiry to closure.
- Achieve monthly, quarterly, and annual sales/revenue targets.
- Maintain accurate records of leads, follow-ups, meetings, proposals, and closures in the CRM.
- Build and maintain robust relationships with existing and potential clients.
- Identify upselling and cross-selling opportunities within existing accounts.
- Coordinate with the Digital Marketing, Social Media, Creative, Web Development, SEO,



and Performance Marketing teams to prepare client solutions.
- Work closely with the team to ensure proposals are commercially viable and aligned with client requirements.
- Research market trends, competitors, industries, and potential target businesses to identify new opportunities.
- Develop strategic partnerships and corporate tie-ups to expand the agency's client base.
- Negotiate commercials and close deals while maintaining company profitability.
- Collect client feedback and coordinate internally to ensure smooth onboarding after sales closure.
- Prepare regular sales reports, pipeline reports, conversion reports, and revenue forecasts for management.
- Monitor competitors and identify opportunities to improve the company's sales strategy.
- Maintain professional communication and represent the agency positively during all client interactions.
- Key Performance Indicators (KPIs)Monthly lead generation
- Qualified leads
- Number of client meetings
- Proposal-to-conversion ratio
- Monthly sales/revenue
- New clients acquired
- Average deal value
- Client retention
- Upselling & cross-selling
- Sales pipeline value
- Target achievement

📌 Business Development Manager (BDM) (Navi Mumbai)
🏢 HS Digital Media
📍 Navi Mumbai