URBANSCRAPHiring: Brand & Digital Marketing ManagerLocation: Hyderabad

Employment Type: Full time | On-Site

Experience: 3–5 Years

Job DescriptionUrbanScrap is seeking a Brand & Digital Marketing Manager to oversee brand development, digital marketing, content strategy and customer acquisition.

The position requires a strong understanding of brand management, consumer behavior, digital platforms and integrated marketing strategies, along with the ability to independently plan and execute campaigns.

Key ResponsibilitiesBrand Management & Strategy

- Develop and implement brand positioning, identity and communication strategies.
- Maintain brand consistency across all online and offline touchpoints.
- Oversee brand campaigns, creative direction and marketing communications.
- Conduct market research, competitor analysis and consumer behavior studies.

Social Media & Content Marketing

- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop content strategies, editorial calendars and audience engagement campaigns.
- Oversee content creation, graphic design, photography, Reels and video production.
- Manage influencer collaborations and digital brand partnerships.

SEO & Digital Marketing

- Manage on-page, off-page, technical and local SEO.
- Oversee website optimization, keyword strategy and organic traffic growth.
- Manage Google Analytics, Search Console and Google Business Profile.
- Execute content marketing and search visibility initiatives.

Performance Marketing

- Plan, execute and optimize Google Ads and Meta Ads campaigns.
- Manage advertising budgets,



audience targeting and remarketing.
- Drive app installations, customer acquisition and booking conversions.
- Track campaign performance, acquisition costs and return on investment.

Creative & Integrated Marketing

- Develop campaigns across digital, outdoor, print and other advertising channels.
- Oversee advertising creatives, promotional materials and brand communication.
- Coordinate with designers, production teams, agencies and external vendors.
- Ensure creative quality and consistency across campaigns.

AI & Marketing Tools

- Apply AI tools for content development, creative production, marketing research, analytics and workflow optimization.
- Utilize relevant marketing automation and digital productivity tools.

Analytics & Reporting

- Monitor marketing KPIs, brand performance and campaign effectiveness.
- Prepare periodic performance reports and recommendations.
- Identify opportunities for audience growth, customer retention and improved marketing efficiency.
- Required Qualifications3–5 years of relevant experience in brand management and digital marketing.
- Demonstrated understanding of brand strategy, positioning and consumer marketing.
- Practical experience with SEO, social media, Meta Ads and Google Ads.
- Strong knowledge of content production, video marketing and creative development.
- Familiarity with AI-assisted marketing tools.
- Experience managing marketing campaigns from planning through execution.
- Strong analytical, communication and project management skills.

Subject: Brand & Digital Marketing Manager – Hyderabad

📌 Social Media Specialist (Hyderabad)
🏢 Mega E-Waste And Metals Private
📍 Hyderabad