- Key Job Responsibilities

- 1. Social Media Management
- Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Create and publish engaging posts, creatives, reels, videos, and promotional content.
- Prepare and maintain a monthly social media content calendar.
- Monitor comments, messages, engagement, reach, and follower growth.
- Develop platform-specific strategies to improve brand awareness and audience engagement.

- 2. SEO (Search Engine Optimization)Conduct keyword research and competitor analysis.
- Optimise website pages, titles, meta descriptions, headings, URLs, images, and internal links.
- Implement on-page and off-page SEO activities to improve search engine visibility.
- Identify technical SEO issues and coordinate with the development team for resolution.
- Support local SEO, Google Business Profile optimisation, backlink building, and citation management.
- Track keyword rankings, organic traffic, and website performance.

- 3. Content MarketingWrite SEO-friendly website content, blogs, articles, landing pages, and service descriptions.
- Develop engaging content for social media campaigns, email campaigns, and promotional activities.
- Research industry trends, customer needs, and competitor content.
- Coordinate with designers, developers, and business teams to ensure accurate and consistent messaging.
- Use AI-powered content tools responsibly to improve productivity while maintaining originality and quality.

- 4. Lead Generation and Digital CampaignsPlan and execute digital campaigns to generate qualified business enquiries.
- Support paid advertising campaigns on Google Ads and Meta Ads, where required.
- Create and optimise landing pages, enquiry forms, and campaign-specific content in coordination with the relevant teams.
- Monitor campaign performance, cost per lead, conversion rates, and return on advertising spend.




- Analyse lead quality and recommend improvements to increase conversions.

- 5. Website Management and AnalyticsUpdate website content, images, banners, blogs, and service information using the relevant CMS.
- Monitor website traffic, user behaviour, conversions, and engagement.
- Use tools such as Google Analytics 4, Google Search Console, Google Business Profile, and relevant SEO platforms.
- Identify opportunities to improve website usability, page performance, and enquiry generation.
- Coordinate with the technical team for website updates and marketing-related integrations.

- 6. Email Marketing and Online OutreachPrepare and execute email marketing campaigns, newsletters, and promotional communications.
- Maintain and organise business contact and prospect lists in accordance with applicable privacy requirements.
- Support LinkedIn outreach, business networking, and B2B lead-generation activities.
- Track email delivery, open rates, clicks, and campaign responses.
- Assist in follow-ups and lead nurturing in coordination with the sales team.

- 7. Branding and Online ReputationMaintain consistent company branding, tone, and messaging across digital channels.
- Monitor online mentions, reviews, and customer feedback.
- Support online reputation management and appropriate responses to reviews and enquiries.
- Research competitors' digital marketing strategies and identify opportunities for differentiation.
- Ensure that marketing content is accurate, skilled, and aligned with company guidelines.

- 8.



Reporting and Performance MonitoringPrepare weekly and monthly digital marketing performance reports.
- Track key performance indicators (KPIs), including:
- Website traffic and organic search growth
- Keyword rankings and search visibility
- Social media reach and engagement
- Number and quality of leads generated
- Campaign expenditure and conversion rates
- Content publishing consistency
- Recommend data-driven improvements to marketing campaigns and strategies.
- Maintain records of campaigns, content calendars, creative assets, and marketing activities.

- 9. Coordination and TeamworkCoordinate with management, the sales team, website developers, graphic designers, and content writers.
- Understand the company's services, target customers, and business objectives before planning campaigns.
- Execute assigned marketing activities within agreed timelines.
- Provide regular updates on progress, challenges, and results.
- Perform other relevant digital marketing responsibilities assigned by management.
- Required Skills and QualificationsBachelor's degree in Marketing, Business Administration, Mass Communication, IT, or a related field; relevant experience may also be considered.
- Practical knowledge of SEO, social media marketing, content marketing, and digital campaign management.
- Familiarity with Google Analytics 4, Google Search Console, Google Business Profile, and keyword research tools.
- Basic understanding of Google Ads and Meta Ads.
- Good written communication skills in English; Hindi communication skills are an advantage.
- Ability to create content using Canva or similar design tools.
- Knowledge of WordPress or another CMS is desirable.
- Analytical thinking, creativity, attention to detail, and time-management skills.
- Ability to work independently and collaborate effectively with a team.

📌 Digital Marketing Executive (Patna)
🏢 Software Services And Solutions
📍 Patna