Digital Marketing Manager – B2B Export & Construction Equipment

Job Purpose:

Generate international business inquiries and qualified leads for construction equipment exports through digital channels, improve online brand presence, and support sales growth.

Key Responsibilities:

• Website Management

• SEO (On-page, Off-page, Technical SEO)

• Google Ads and Paid Marketing

• LinkedIn Marketing and B2B Lead Generation

• Social Media Management

• Content Marketing

• Video Marketing

• Email Marketing and Automation

• Marketplace Management (Alibaba, IndiaMART, TradeIndia, ExportersIndia)

• Analytics and Reporting

• AI Tools Utilization

• CRM and Lead Management

Mandatory Skills:

• SEO

• Google Ads

• LinkedIn Marketing

• Content Writing

• Email Marketing





• Analytics

• WordPress

• Canva

• Basic Graphic Design

• Video Editing

Preferred Skills:

• B2B Marketing

• Export Marketing

• Construction Equipment Industry Experience

• International Lead Generation

Experience:

• 3–5 years minimum

• Preferably in exports, industrial products, engineering products, heavy machinery, or construction equipment.

KPIs:

• Qualified leads generated

• Cost per lead

• Website traffic growth

• Keyword rankings

• Sales inquiries generated

• Conversion rates

• ROAS

• Revenue contribution

📌 Digital Marketing Executive (Bengaluru)
🏢 Hiring Roots
📍 Bengaluru