Job Description: Business Development Executive (Fortcaps – Empty Hard Gelatin Capsules)
Position Title: Business Development Executive
Department: Sales & Marketing
Product Focus: Empty Hard Gelatin Capsules (Fortcaps)
Reporting To: Director – Fortcaps

Role Overview:
The Business Development Executive (BDE) for Fortcaps will be responsible for identifying and developing business opportunities for empty hard gelatin capsules across domestic and international markets. The ideal candidate will blend strategic thinking with operational execution—leading lead generation, marketing campaigns, trade show coordination, and customer relationship management. This is a performance-driven role, aligned with the company's Annual Operating Plan (AOP) targets.

Key Responsibilities:
? Lead Generation & Market Research
• Research and identify potential clients globally using:
• Import/export data (e.g., Zauba, Import Genius, Panjiva)
• Online B2B platforms (e.g., PharmaCompass, CPhI, Alibaba, IndiaMART)
• LinkedIn and industry databases
• Pharmaceutical and nutraceutical directories




• Government tenders and global procurement portals
• Qualify and segment leads based on potential volume, compliance needs, and strategic fit.
• Track capsule market trends, competitor pricing, customer preferences, and regulatory shifts.

? Marketing & Brand Development
• Collaborate with marketing to design brochures, technical literature, case studies, and comparison sheets for use in customer pitches.
• Suggest campaign strategies to:
• Create brand awareness and pull in current markets
• Position Fortcaps as a quality and compliant capsule supplier
• Participate in planning and execution of digital campaigns (emails, WhatsApp, LinkedIn, paid ads).
• Assist in gathering customer testimonials and success stories for content marketing.

? Sales Execution & Client Management
• Meet or exceed sales targets as defined in the Annual Operating Plan (AOP).
• Conduct outreach, schedule client meetings, and pr

📌 Pharmaceutical Sales (Bengaluru)
🏢 Fortcaps Healthcare
📍 Bengaluru