About the role

We are hiring a Brand Marketing Manager for a growing supplement brand that sells direct to consumers online and is expanding into retail. This is a full-time, remote role. You will own how the brand looks, sounds and grows, lead campaigns and product launches, and turn awareness into repeat customers.
What you will do:

• Own the brand voice, visual identity and brand guidelines, and keep them consistent everywhere
• Shape positioning so the brand stands out against competitors
• Adapt messaging for India so it is clear and relevant to Indian customers
• Plan and run the content calendar across social, website, email and packaging
• Brief and review creative work from designers, video editors and agencies
• Write or approve product page, campaign and launch copy
• Lead campaigns across paid social, email, influencers and partnerships
• Support the move into retail with brand assets and launch plans
• Grow repeat purchases through email flows, subscriptions and reviews
• Plan and run current product launches from brief to go-live




• Make sure all claims follow supplement advertising rules
• Track results, report on what is working, and manage the marketing budget and external partners

Qualifications needed

• 2+ years in brand or marketing roles, ideally at a direct-to-consumer brand in supplements, health, wellness, beauty or food
• Strong knowledge of longevity supplements, including the key ingredients and the science behind them
• A track record of building a brand on Shopify and growing it online
• Strong eye for creative and a clear writing style
• Hands-on experience with email marketing (Klaviyo or similar), paid social and influencer campaigns
• Working knowledge of supplement marketing rules and approved health claims
• Comfortable reading data in Shopify, GA4 and ad platforms, and acting on it
• Experience managing agencies, freelancers and a marketing budget
• Fast-moving and versatile, able to switch between strategy and hands-on work as nee

📌 Senior Brand Executive (India)
🏢 Jhanvi Technologies
📍 India