About The Opportunity

A fast-paced, digitally native D2C fashion brand operating across India, we blend trend-led design with direct-to-consumer storytelling to build cult followings and drive repeat purchases. Our social-first approach fuels growth through TikTok, Instagram Reels, and influencer ecosystems—turning aesthetics into conversion and community into retention.

Role & Responsibilities

• Plan, produce, and schedule daily social content (Reels, Stories, carousels) aligned with product drops, seasonal campaigns, and cultural moments.
• Collaborate with designers and merchandising to ideate visual-led narratives that elevate product storytelling across Instagram, TikTok, and Pinterest.
• Build and manage relationships with nano/micro-influencers to drive authentic UGC and scalable brand advocacy.
• Track engagement, conversion, and CAC metrics per platform; iterate content strategy based on real-time performance insights.
• Run social listening to spot emerging trends, audience sentiment, and competitor moves—feeding insights into product and campaign calendars.




• Own community moderation, DM responses, and comment engagement to build emotional brand loyalty and reduce churn.

Skills & Qualifications

• Must-Have
• Instagram Creator Studio
• TikTok For Business
• Canva Pro
• Meta Business Suite
• Social Listening Tools
• Influencer Management Platforms
• Google Analytics
• Content Calendar Tools
• Preferred
• Experience with Shopify or D2C e-commerce platforms
• Basic knowledge of UGC strategy and rights management
• Familiarity with fashion trend forecasting tools

Perks & Culture Highlights

• Work in a vibrant, trend-savvy team where creativity drives KPIs
• Unlimited styling credits and early access to new launches
• Quarterly offsites + flexible Fridays to fuel your inspiration

Skills: google analytics,strategy,management,social listening,influencer,instagram,retail,storytelling,d2c

📌 Fashion Social Media Executive (India)
🏢 MG
📍 India