About the Role

We are looking for an energetic and result-oriented BTL Manager to plan and execute on-ground marketing activities that generate quality leads and support sales growth.

The candidate will be responsible for managing field marketing campaigns, promotional activities, events, lead-generation drives and BTL teams across the assigned territory.

Key Responsibilities

- Plan and execute BTL marketing campaigns and on-ground promotional activities.
- Identify high-potential locations for customer acquisition and lead generation.
- Conduct activities at malls, residential societies, corporate parks, events, exhibitions, hotels and other high-footfall locations.
- Manage promotional events, kiosks, stalls, activations and customer engagement campaigns.
- Generate quality leads through various offline marketing activities.
- Manage and guide BTL executives/promoters and ensure achievement of daily targets.
- Allocate locations and responsibilities to the field team.
- Monitor team performance, attendance, productivity and lead quality.
- Coordinate with the Sales team for effective lead follow-up and conversion.
- Track campaign performance,



lead generation and conversion metrics.
- Maintain daily activity reports and campaign MIS.
- Coordinate with vendors, event agencies and other external partners when required.
- Ensure proper usage of marketing materials and campaign branding.
- Conduct competitor and market activity analysis.
- Suggest new locations, campaigns and ideas to improve lead generation.
- Ensure all activities are conducted according to company policies and brand guidelines.

Candidate Requirements

- Graduate preferred.
- 2–6 years of experience in BTL Marketing, Field Marketing, Activation, Events, Direct Sales or Lead Generation.
- Experience managing field teams will be an advantage.
- Strong communication and interpersonal skills.
- Good leadership and team-management abilities.
- Strong planning and execution skills.
- Comfortable with extensive field work and local travel.
- Target-oriented and highly energetic.
- Valuable knowledge of local markets and customer acquisition channels.
- Basic knowledge of Excel, Google Sheets and CRM applications.

📌 Marketing Associate (Mumbai)
🏢 Ava Infotech Private
📍 Mumbai