About the organization:

Our business interests are in Residential Spaces, Commercial Spaces, IT Parks, Plots etc. We’re a Big grown company with an open and vibrant culture. We’re looking for individuals who have a great appetite to learn and contribute to the growth of the organization

Role: Telemarketing – Team Lead

Industry: Real Estate

Designation: Deputy Manager / Manager

Department: Sales & Business Development

Employment Type: Full time, Permanent

Location: Coimbatore

Key Responsibilities:

1. Team Leadership & Performance Management

o Lead, coach, and manage the telemarketing team to achieve business targets.

o Define daily, weekly, and monthly performance goals for team members.

o Monitor productivity metrics including calls made, connect rates, lead qualification rates, site visit generation, and conversion performance.

o Conduct regular performance reviews, coaching sessions, and capability-building initiatives.

o Drive a high-performance culture focused on accountability and continuous improvement.

2. Lead Management & Conversion

o Ensure timely and effective follow-up of all inbound and outbound leads.

o Improve lead qualification processes and ensure quality lead handover to the sales team.

o Maximize appointment booking and site visit generation from marketing leads.

o Monitor lead ageing and establish mechanisms to improve response times and closure rates.

o Track and improve conversion ratios across the lead funnel.

3. Process Excellence

o Develop and standardize telecalling scripts, objection handling frameworks, and customer engagement processes.

o Establish SOPs for lead allocation, follow-ups, escalation management, and customer communication.





o Ensure adherence to quality standards and customer experience guidelines.

o Drive process automation and productivity enhancement initiatives.

4. Analytics & Reporting

o Monitor telemarketing dashboards and key performance indicators.

o Analyze campaign-wise performance, source-wise lead quality, and team productivity metrics.

o Identify trends, bottlenecks, and improvement opportunities across the lead funnel.

o Present actionable insights and recommendations to management.

5. Cross-Functional Collaboration

o Work closely with Marketing to improve campaign effectiveness and lead quality.

o Coordinate with Sales teams to ensure smooth lead handover and feedback loops.

o Collaborate with CRM and Business Analytics teams to improve reporting and operational efficiency.

o Support new project launches and sales campaigns through telemarketing initiatives.

Key Performance Indicators (KPIs)

o Site visits generated

o Lead qualification rate

o Lead-to-site visit conversion

o Site visit-to-booking contribution

o Team productivity and utilization

o Average response time to leads

o Lead ageing metrics

o Call quality scores

o Team attrition and engagement

Ideal Qualification & Skills:

o Any graduate degree

o 5–10 years of experience in telemarketing, inside sales, customer acquisition, or contact center operations.

o Minimum 2–3 years of team handling experience.

o Experience in Real Estate, BFSI, Automobile, Insurance, EdTech, or high-volume lead management environments preferred.

o Robust understanding of CRM systems and lead management processes.

o Excellent communication, coaching, and stakeholder management skills.

o Strong analytical and reporting capabilities.

📌 CRM Manager - Real Estate (Coimbatore)
🏢 EMM ARR Global Technologies
📍 Coimbatore