Job Summary

We are looking for an enthusiastic and customer-focused Sales Executive to join our BIBA retail store. The candidate will be responsible for delivering an excellent customer experience, achieving individual and store sales targets, and maintaining high standards of visual merchandising and store operations.

Key Responsibilities

1. Customer Service & Selling

- Welcome and engage customers proactively on the sales floor.
- Understand customer requirements and recommend suitable products based on their preferences.
- Explain product features, collections, offers, sizes and styling options.
- Assist customers during trials and ensure a smooth trial-room experience.
- Drive conversion, average bill value (ABV), units per transaction (UPT) and overall sales performance.
- Handle customer queries and provide effective solutions.

2. Sales & Target Achievement

- Achieve individual daily, weekly and monthly sales targets.
- Contribute towards overall store sales and business objectives.
- Focus on upselling and cross-selling across categories.
- Actively participate in promotional campaigns, recent launches and store events.
- Build strong relationships with regular and premium customers.

3. Store Operations

- Ensure products are properly displayed, replenished and available on the sales floor.




- Maintain store cleanliness, grooming and brand standards.
- Support stock management, tagging, replenishment and inventory activities.
- Ensure correct size and product availability on the floor.
- Follow all company SOPs and operational guidelines.

4. Customer Relationship Management

- Capture customer details and support CRM activities.
- Maintain relationships with existing customers through calls and WhatsApp communication.
- Inform customers about new collections, offers and upcoming events.
- Encourage repeat visits and customer referrals.

5. Teamwork & Productivity

- Coordinate effectively with Store Manager and other team members.
- Ensure every customer entering the store is attended to promptly.
- Support team members during peak hours and high-footfall periods.
- Participate in daily briefings, product training and sales reviews.

Key Performance Indicators (KPIs)
- Individual Sales Achievement %
- Store Sales Achievement %
- Conversion %
- Average Bill Value (ABV)
- Units Per Transaction (UPT)
- Customer Trial Ratio
- Customer Attendance / Unattended Customer %
- CRM / Customer Data Capture
- Repeat Customer Sales
- Product & Category Contribution

📌 Sales Executive - LS Alpha (India)
🏢 BIBA
📍 India