Job Overview

We are looking for a results-driven WhatsApp Marketing & Lead Generation Executive to plan, execute, and optimize large-scale WhatsApp marketing campaigns using the official WhatsApp Business Platform (API).

You will manage opt-in contact lists, create approved marketing message templates, build automated chatbot workflows, segment audiences, and convert WhatsApp conversations into qualified leads and sales opportunities.

The ideal candidate understands WhatsApp campaign management, marketing automation, lead nurturing, and messaging performance analytics. You should know how to scale campaigns responsibly while maintaining message quality, customer trust, and compliance with WhatsApp policies.

Our priority is sustainable lead generation, high-quality customer engagement, and measurable conversions — not spam or unauthorized bulk messaging.

Key Responsibilities1. WhatsApp Bulk Campaign Management

- Plan and execute large-scale WhatsApp broadcast and marketing campaigns using the official WhatsApp Business Platform (API).
- Manage campaigns through platforms such as AiSensy, Interakt, WATI, Gupshup, or similar authorized providers.
- Schedule campaigns, manage approved templates, and coordinate messaging based on marketing objectives.
- Ensure campaigns follow WhatsApp policies, applicable privacy requirements, and customer consent preferences.

1. Opt-In Lead Generation & Audience Growth

- Build and grow permission-based WhatsApp contact lists through landing pages, website forms, QR codes, and Click-to-WhatsApp advertisements.
- Develop strategies to encourage customers and prospects to subscribe to relevant updates and offers.
- Maintain accurate contact records, consent information, and opt-out preferences.
- Segment audiences based on interests, location, customer behavior, and buying stage.
- Keep contact databases clean, organized, and suitable for targeted campaigns.

1. WhatsApp Message Templates & Campaign Content

- Write engaging marketing message templates that meet WhatsApp's approval requirements.
- Create clear calls to action, compelling offers, and relevant promotional messaging.
- Coordinate the use of images, buttons, and other supported interactive message elements.
- Personalize campaigns for different customer segments and marketing objectives.
- Work with Canva and AI writing tools to develop campaign creatives and improve message quality.
- Test different messages, offers, and content formats to improve engagement and conversions.

1. Chatbot & Marketing Automation

- Build and manage WhatsApp chatbot workflows, automated replies, and follow-up sequences.
- Configure enquiry handling, lead capture,



customer qualification, and routing to the sales team.
- Use WhatsApp Flows and supported interactive features to simplify customer interactions.
- Automate routine responses while ensuring customers can reach a human representative when needed.
- Integrate WhatsApp campaigns with CRM systems and other relevant business tools.

1. Campaign Quality & Performance Optimization

- Monitor WhatsApp phone number quality ratings, messaging limits, blocks, opt-outs, and customer feedback.
- Manage messaging frequency and audience relevance to maintain a positive customer experience.
- Identify campaign issues and take corrective action to protect account quality and campaign performance.
- Track message delivery, read rates where available, replies, leads, and conversions.
- Test campaign timing, audience segments, messaging, and calls to action to improve results.
- Investigate performance drops and recommend data-driven improvements.

1. Lead Management & Reporting

- Identify and qualify leads generated through WhatsApp conversations and automated campaigns.
- Route qualified leads to the appropriate sales representatives for timely follow-up.
- Update CRM records with campaign responses, lead status, and relevant customer information.
- Prepare regular reports covering campaign performance, lead generation, engagement, and conversion metrics.
- Recommend improvements to increase lead quality, campaign efficiency, and return on marketing investment.

Tools & Platforms
- WhatsApp Marketing: WhatsApp Business Platform (API), AiSensy, Interakt, WATI, Gupshup, or similar providers.
- Campaign Management: Meta Business Suite and relevant Meta business tools.
- Automation: WhatsApp chatbots, WhatsApp Flows, automated replies, and workflow tools.
- Lead Generation: Click-to-WhatsApp Ads, landing pages, QR codes, and website forms.
- Lead Management: CRM platforms and Google Sheets.
- Creative & Content: Canva and AI writing tools.

Skills & Qualifications
- Understanding of WhatsApp marketing, campaign management, and lead generation.
- Familiarity with the official WhatsApp Business Platform (API) and third-party solution providers.
- Experience managing opt-in contact lists, audience segmentation, and marketing broadcasts.




- Ability to create engaging WhatsApp marketing copy and approved message templates.
- Knowledge of chatbot automation, auto-replies, lead capture, and follow-up workflows.
- Understanding of WhatsApp messaging policies, consent management, opt-outs, and number quality ratings.
- Ability to analyze campaign metrics and optimize engagement and conversion rates.
- Familiarity with CRM tools, spreadsheets, and campaign reporting.
- Strong organizational skills, attention to detail, and a results-oriented mindset.

Experience with AiSensy, Interakt, WATI, Gupshup, WhatsApp Flows, or Click-to-WhatsApp Ads is an advantage. Important: Our Approach to WhatsApp Marketing

We use the official WhatsApp Business Platform and permission-based marketing practices to build sustainable campaigns.

This role is not suitable for candidates who:

- Rely on unofficial bulk-sender software, browser extensions, or unauthorized bulk WhatsApp panels.
- Send unsolicited messages to purchased, scraped, or otherwise unauthorized contact lists.
- Ignore customer opt-outs, consent requirements, or WhatsApp messaging policies.
- Treat switching phone numbers after a block as a solution instead of identifying and fixing the underlying problem.

We value responsible campaign management, customer trust, and long-term performance.

How Success Is Measured

- Growth and quality of opted-in contact lists.
- Successful delivery of approved marketing campaigns.
- Healthy phone number quality ratings and responsible messaging practices.
- Customer replies, qualified leads, and sales conversions.
- Effective chatbot automation and timely lead routing.
- Accurate CRM records and consistent performance reporting.

The goal is to turn permission-based WhatsApp communication into a dependable channel for qualified leads and business growth. Who Should Apply?

This opportunity is ideal for candidates experienced in WhatsApp marketing, WhatsApp Business API campaigns, marketing automation, chatbot management, digital marketing, and lead generation.

If you understand how to run compliant campaigns, automate customer conversations, build opt-in audiences, and convert WhatsApp engagement into real business opportunities, we encourage you to apply.

Apply now to help us grow our WhatsApp marketing channel through smart automation, responsible messaging, and measurable results.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar