The problem

AI answer engines are replacing search. People ask ChatGPT, Gemini and Perplexity what to buy, and the answer names three brands. If a brand is not in the answer, it is invisible. Most brands can now see this happening. Almost none know how to change it.

About Tru Commerce

Tru Commerce (formerly Asva AI) is the commerce infrastructure layer for AI agents. One integration connects your catalog to ChatGPT, Gemini, Perplexity, Rufus, Copilot, and Claude. We're building agentic commerce, making D2C brands shoppable inside AI agents. Our GEO practice, the work that gets brands found and cited in the first place, is where we started, and brands like Amazon and ITC have moved real numbers with it. Tru Commerce Inc. is a US company with its team in Bengaluru.

What you'll do

• Lead the relationship with consumer brands: run the weekly conversation with their marketing, digital and IT teams and turn it into priorities with owners and dates.

• Own the technical SEO on their sites: indexing, sitemaps, schema, redirects, Search Console, working with their web teams and vendors until it is actually fixed.

• Run the content engine that AI engines cite: briefs, drafts, claims checks, approvals, publishing on-site and off.

• Improve product listings across Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart, Nykaa and pharmacy marketplaces.

• Turn our AI-visibility data into a monthly review that a brand's leadership reads and acts on.

• Build with AI agents: the workflows, automations and checks that let you run this at the quality of a team.

You're a fit if you

• Have 3 to 6 years in SEO with real technical depth: you have fixed indexing, canonicals, redirects and structured data yourself, and you understand why AI engines cite some pages and not others.





• Have led client conversations with senior marketing or digital stakeholders. You can run a room, and you write short, explicit emails.

• Build with AI agents rather than just chat with them. Everyone uses Claude or ChatGPT; we want people who have made agents, automations and workflows that others depend on, and can show them.

• Are comfortable with data: large exports, Search Console, shares and averages, and saying what the numbers do not support.

• Take ownership, figure things out and follow through.

• Speak fluent English and Hindi, and are in Bengaluru or willing to relocate.

• Bonus: FMCG, personal care or pharma; marketplace and quick-commerce listings; Shopify; Python or SQL; n8n or similar; Reddit or Quora work that earned real results.

Why this role

• Early market, fast demand: brands are measuring AI visibility seriously for the first time, and the playbook is being written now. You will write part of it.

• Real traction: enterprise brands live, with results visible in client numbers within the first quarter.

• Work directly with the founders; no layers between you and the decision.

• Ownership of the client relationship and the outcome from day one.

• An AI-first way of working: agents handle the first draft, you own the judgement, and you will get better at building with them than almost anyone in the market.

Setup

Bengaluru, full time, founder-led team. Client calls on Microsoft Teams in IST business hours. If you're hungry, take ownership, and want to build a category from zero, we want to hear from you, even if you don't tick every box.

How to apply

Fill the form: https://forms.gle/SjUCBY1cjforTNzm6. It asks for your CV link, an SEO problem you fixed, something you built with AI agents, a metric you moved, a workflow you built, and any third-party content work. Applications through the form are read first.

📌 Account Lead, AI Search (GEO) (Bengaluru)
🏢 Tru Commerce
📍 Bengaluru