SALES ASSOCIATE – REAL ESTATELocation: Gurugram

Employment Type: Full time | Work from Office

Industry: Real Estate

Department: Sales

Primary Market: Gurugram

Job Summary

We are looking for an energetic and target-driven Sales Associate – Real Estate to join our Gurugram sales team.

The candidate will be responsible for calling company-provided leads, generating new prospects through cold calling, understanding customer requirements, conducting regular follow-ups, and generating qualified site visits for residential real estate projects in Gurugram.

The ideal candidate should be confident on calls, have strong follow-up skills, and be comfortable working with daily and monthly sales targets.

- Key ResponsibilitiesLead Calling & Customer HandlingCall leads provided by the company and understand their property requirements.
- Explain relevant residential projects, locations, pricing and key project details to prospective customers.
- Qualify leads based on budget, preferred location, property requirement and purchase timeline.
- Maintain regular follow-ups with interested prospects through calls and WhatsApp.
- Build relationships with potential customers and move them towards property/site visits.
- Maintain proper records of all customer interactions and follow-ups.
- Cold Calling & Lead GenerationGenerate fresh prospects through cold calling and outbound calling activities.
- Identify potential property buyers from available databases and other lead sources.
- Make regular outbound calls as per assigned targets.
- Convert cold prospects into interested/qualified leads.
- Build and maintain an active pipeline of potential customers.
- Reconnect with old/inactive leads to identify fresh sales opportunities.
- Site Visit GenerationConvince qualified and interested prospects to visit relevant properties/projects.




- Schedule site visits according to customer availability.
- Coordinate with the internal sales team for smooth execution of site visits.
- Follow up with customers before and after scheduled visits.
- Work towards achieving assigned weekly and monthly site-visit targets.
- Support the senior sales team in converting site visits into successful transactions.
- Sales Follow-Up & CoordinationMaintain continuous communication with prospects throughout the sales process.
- Share project details, brochures, pricing and other relevant information with clients.
- Coordinate with Sales Managers for serious prospects and negotiations.
- Follow up aggressively but professionally with interested customers.
- Assist the sales team in progressing qualified opportunities towards closure.
- CRM & ReportingUpdate lead status and customer interactions regularly in CRM/Excel/lead-management systems.
- Maintain accurate records of calls, follow-ups and site visits.
- Submit daily activity and performance reports.
- Track pending follow-ups and ensure no potential lead is missed.
- Candidate RequirementsGraduate preferred.
- 0–2 years of experience in Sales, Tele-Sales, Real Estate Sales, Business Development or a similar customer-facing role.
- Freshers with strong communication and sales aptitude may also be considered.
- Previous experience in real estate sales or telecalling will be an advantage.
- Good communication skills in Hindi and English.




- Confident and comfortable making a high number of outbound calls.
- Strong convincing and follow-up skills.
- Target-oriented and self-motivated.
- Basic knowledge of Excel/CRM will be preferred.
- Good understanding of Gurugram locations will be an added advantage.

Key SkillsReal Estate Sales | Telecalling | Cold Calling | Lead Generation | Lead Qualification | Customer Follow-Up | Site Visit Generation | Outbound Sales | Client Handling | CRM | Residential Real Estate

Key Performance Indicators (KPIs)Performance will primarily be evaluated on:

- Number of outbound calls
- Number of meaningful customer conversations
- Fresh leads/prospects generated
- Qualified leads generated
- Follow-up effectiveness
- Number of site visits scheduled
- Number of site visits successfully completed
- Lead-to-site-visit conversion ratio
- Contribution towards sales closures
- Accuracy and regularity of CRM updates

CompensationFixed Salary + Attractive Performance Incentives

Final salary will be decided based on the candidate's experience, communication skills, real estate knowledge and overall suitability for the position.

Attractive incentives will be offered based on performance, site visits and successful business generated.

Ideal CandidateWe are looking for someone who is comfortable spending a significant part of the day speaking with prospective property buyers.

The ideal candidate should be confident in cold calling, persistent with follow-ups, capable of building customer interest and focused on converting conversations into qualified site visits.

Previous real estate experience is preferred, but candidates from other sales backgrounds with strong communication, convincing ability and a target-oriented approach may also apply.

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