Department: Telemarketing Job Purpose To engage potential customers through inbound and outbound calling, explain project details, qualify leads, and drive site visits, ensuring a strong funnel for the Sales team. This role is crucial in creating interest, building rapport, and improving customer conversion through effective telecommunication.
Key Responsibilities
1. Customer Calling & Lead Engagement Make outbound calls to leads received from: o Digital Marketing o Tele-calling campaigns o Referral Programs o Events & Exhibitions Pitch project details effectively. Attend incoming customer calls and provide accurate information. Capture customer requirements and update CRM. Identify customer interest, budget, location preference, and buying intent. Qualify leads based on internal criteria.
2. Project Information & Customer Communication Explain project highlights, amenities, pricing, USPs, and location benefits. Address customer questions on: Layout, Documentation, Pricing, Location, and Approvals.
3. Driving Site Visits Convert qualified leads to site visit appointments. Coordinate with sales team & site team for confirmed visits.
Follow up with customers post-call and improve visit confirmations.
4. CRM & Data Management Update customer details, call status, follow-up actions. Maintain call logs and visit schedules. Prepare daily calling & conversion reports. Share visit confirmation status with TL & Sales MIS.
5. Customer Relationship Management Build rapport and maintain positive communication. Ensure customers receive timely updates & reminders. Provide professional and courteous telephonic service. Key Performance Indicators (KPIs) Number of calls made per day Qualified leads generated Site visit confirmations CRM accuracy & timeliness Lead to visit conversion ratio Customer satisfaction & feedback Skills & Competencies Required Robust communication & persuasion skills Fluency in English & regional languages Basic real estate project understanding Ability to handle objections Good follow-up discipline CRM knowledge (preferred) Customer-centric approach Target-driven mindset