Roles and responsibilities

- Plan, launch and manage lead generation campaigns on Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (lead forms, click-to-WhatsApp, conversion).

- Deliver monthly project-wise lead targets within the approved budget.

- Optimise bids, budgets, audiences and creatives daily to improve CPL, lead quality and cost per site visit (CPSV).

- Conduct keyword research and build custom, lookalike and remarketing audiences.

- Brief the creative team and A/B test ad copies, creatives and lead forms.

- Maintain conversion tracking (GA4, GTM, Meta Pixel) and ensure accurate lead flow into the CRM.

- Prepare daily, weekly and monthly reports on spend, leads, qualification %, site visits, CPL and CPSV.

Preferred candidate profile





- 1 - 3 years of hands-on experience in digital or performance marketing.

- Real estate experience is an added advantage

- Proven track record in lead generation, with ownership of CPL and lead quality.

- Hands-on experience running Google Ads / Meta Ads end to end.

- Working knowledge of GA4, Google Tag Manager and Meta Pixel.

- Strong Excel or Google Sheets skills.

- Exposure to real estate CRMs and property portals is an advantage.

- Graduate in any discipline; Google Ads or Meta Blueprint certification is a plus.

- Analytical, target-oriented, with positive communication skills.

📌 Walk-in || Paid Media Specialist (Chennai)
🏢 JAIN HOUSING u0026 CONSTRUCTION
📍 Chennai